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accessible website, in whole or in part.
Variable costs [($25 + $12) × 120,000]
New sales [(120,000 × 1.20) × ($60 × 0.90)]
New variable costs [(120,000 × 1.20) × $37]
Change in CM ($2,760,000 0.20)
24. a. Profit effect of option 1:
* New sales volume would be as follows:
Cell phones: 2,200,000 × 0.70 = 1,540,000
Ear buds: 2,200,000 × 0.20 = 440,000
Charger: 2,200,000 × 0.10 = 220,000
Change in sales volume would be as follows:
Cell phones: 1,540,000 – 1,400,000 = 140,000
Ear buds: 440,000 – 400,000 = 40,000
Charger: 220,000 – 200,000 = 20,000
Profit effect of option 2:
*(1,750,000 × $70) – [1,400,000 × ($75 – $70)]
b. One alternative is to decrease the price of the ear buds and charger. Although
this alternative would minimally impact cell phone sales volume, sales vol-
cell phones.