Chapter 8 237
Variable costs (240,000 $13)
Fixed costs ($1,400,000 + $700,000)
42. Each student will have a different answer. However, the following items
would be representative of their answers; these items were included in J.
ment Forum (July 2010), pp. 5, 9–11.
a. Human resources: Headcounts, salaries, benefits, turnover, recruiting, reten-
networking, and copiers
c. Marketing/business development: Advertising, branding, public relations,
marketing campaigns, events (including webinars, seminars, etc.), bench-
nies like FirstResearch)
d. Accounts receivable: Restructured fee schedules, delinquent accounts, bad
debts (and related in-house or external collection costs)
43. The spend-it-or-lose-it attitude is induced by the incentives in the budget and
evaluation cycle. It is more likely that a manager will be called to task for over-
would be revealed. Naturally, the manager would be fearful of revealing the
budgetary slack because a consequence would be that a smaller budget would
be awarded in ensuing years.
encourage the spend-it-or-lose-it attitude.
44. Continuous budgeting means that a budget that covers the coming 12 months of
operations is constantly maintained. As one month expires, another month is