226 Chapter 8
EXERCISES
14. Each student will have a different answer; however, the following types of
items might be included for each part.
operates?
What will it cost to open a new plant in Country X?
What will happen to net income if the price of an important raw material
increases by X%?
by several months?
What outsourcing opportunities are available, and how would using these
affect the company’s profitability and reputation?
or increase the number of salespeople?
How would advertising in a new medium affect company sales and profita-
bility?
15. a. A SWOT analysis is an internal and external environmental scan that de-
tails information on the company’s strengths, weaknesses, opportunities,
and weaknesses and should differentiate where the company is currently
and where it could be in the future (and what it would take to get the firm to
b. Each student will have a different answer. However, the following sites pro-
vide descriptions of SWOT analyses for four companies:
http://www.marketingteacher.com/SWOT/walmart-swot.htm
16. Each student will have a different answer. However, some possibilities are:
Reduce amounts spent for entertainment, including movies.
Put each person on an “allowance.”