Chapter 14: Performance Measurement, Balanced Scorecards, & Performance Rewards IM 11
LO.5: Why should company management focus on long-run performance?
F. Differences in Perspectives
1. Financial measures are lagging indicators, or reflections of the results of past decisions.
indicators reflect effects or outcomes.
4. Managing for the long run has commonly been viewed as managing a series of short runs.
Although appealing, this approach fails when the firm does not keep pace with long-range
technical and competitive improvement trends.
a. Thinking only of short-run performance and ignoring the time required to make long-term
b. Short-run objectives generally reflect a focus on the effective and efficient management of
c. A firm’s long-term objectives generally involve resource investments and proactive efforts to
d. Because competitive position results from the interaction of a variety of factors, a firm must
e. The true drivers of increased market share for a firm are likely to be product and service
LO.6: What factors should managers consider when selecting nonfinancial performance
measures?
G. Nonfinancial Performance Measures
qualitative measures are often subjective.
2. Managers are usually more comfortable with and respond better to quantitative measures of
3. Selection of Nonfinancial Measures
a. Nonfinancial performance measures (NFPMs) are based on nonmonetary details, such as
time (e.g., manufacturing cycle time or setup time), quantities (e.g., number of patents