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by targeting advertising efforts at specific products. Sales can also be influenced by
iii. See text Exhibit 10.13 (p. 407) for calculations of the expected increase in contribution
LO.6: How are special prices set, and when are they used?
4. Special order decisions
a. A special order decision is a situation that requires management to compute a reasonable
i. Special prices may be justified when orders are unusual, because the products are being
positive contribution margin.
d. Text Exhibit 10.14 (p. 408) illustrates a special order decision.
e. When setting a special order price, managers must consider qualitative as well as
i. Will setting a low bid price establish a precedent for future prices?;
management and employees?;
iii. Will the additional production activity require the use of bottleneck resources and reduce
company throughput?;
iv. How will special order sales affect normal sales?; and
v. If production of the order is scheduled during a slow period, is management willing to
employed?
f. The Robinson-Patman Act is a federal law, passed in 1936, that prohibits companies from
g. An ad hoc discount is a price concession that relates to real (or imagined) competitive
on a competitive market environment.