7.26(Cartoo, Taggle, and Wilmet; profitability and risk analysis in a
cross- section setting.)
a. Wilmet’s advantage over Taggle Corporation on ROA is a
higher total assets turnover that more than ofsets a lower
profit margin.
Profit Margin: Taggle Corporation’s advantage on the profit
margin results from a higher other revenues to sales
7-23Solutions
•
Lower Cost of Goods Sold to Sales Percentage for Taggle
Corporation: Taggle sells a higher proportion of brand
name and trend merchandise than Wilmet, enabling higher
markups on cost when setting selling prices. Wilmet’s size
•
Higher selling and administrative expenses to sales
percentage for Taggle Corporation: Several factors might