The relationship between these ratios and the firms’ return on equity is that ROE is equal to the
c.
Firm 1 is in the retail (nongrocery) industry, Firm 2 is a utility firm, and Firm 3 is in the
computer (software industry).
The most striking feature of Firm 1 is its invested capital turnover of 3.34, which means that the
firm generates $3.34 of revenue per dollar of invested capital, while the other two firms generate
Firm 2 has a slow invested capital turnover, like Firm 3. However, the net fixed assets turnover
of Firm 2 is equal to .52 ($7,132/$13,816), which is half of that of Firm 3, itself equal to 1.05
($22,956/$21,842). This means that Firm 2 is using twice as many fixed assets as Firm 3 to
The most salient feature of Firm 3 is its operating margin, which is close to 50 percent. Such an
extremely high level of operating margin can only be found in industries where there exists some
level of unregulated monopoly power. This situation is most likely to be found in the software
industry than that of the retail or utility industries. Furthermore, note that the working capital