80. EXERCISE: EXECUTIVE PERKS
I. OBJECTIVES:
1. To familiarize students with the wide variety of perks often given to top executive.
2. To familiarize students with the arguments for and against various execu-ve perks.
II. OUT-OF CLASS PREPARATION TIME: none
III. IN-CLASS-TIME SUGGESTED: 30-40 minutes
IV. PROCEDURES: See Text
V. DISCUSSION
In recent years, considerable attention has been given by the media to the issue of execu-ve
compensation. The public, investors, and the <rm’s own employees have become much more aware of
bonuses/stock option/ and fringe bene<ts given to executive, and many feel that they are excessive.
This exercise focuses on the issue of whether <rms should grant executive these bene<ts. There are at
least four issues involved. First, what will be the reaction of other employees at the <rm who do not
receive a given perk? Will it oAend them? Will they think it is fair? Will it drive a wedge between
executive and non-executive? This question focuses on equity and morale issues. Furthermore, the
issue of public perception may be important. If investors believe that executive are overpaid, then they
may not buy the <rm’s stock. Likewise, customers may not buy from a <rm if they believe its executive
are scoundrels and overpaid. Third, there is the issue of the need to oAer compensation packages that
are compe–ve. In order to attract and retain high quality executive, <rms must oAer fringe bene<ts
that are compe–ve. This means that <rms may need to oAer bene<ts that may seem extravagant and
excessive to some just because other <rms are oAering them. Fourth, how much will the bene<t cost
the <rm if it oAers a particular perk? Most large <rms have a compensation committee of the Board of
Directors that focuses on the issue of which bene<ts to oAer. In this exercise, the students play the role
of that committee.
VI. DEBRIEFING THE EXERCISE
In debrie<ng this exercise, the instructor may want to ask groups, on a rota-ng basis, to present
their answer to the two questions asked: 1) Should the bene<t be oAered to the execu-ve (Yes or No)?
and 2) What is the reasoning behind your decision? A)er a group has answered, the instructor could ask
the group to defend its answers.
Alternately, the instructor could debrief the exercise by polling the class (by asking for a show of
hands) regarding whether each bene<t should be oAered (Yes or No). Then, he/she could call on various
groups to present their ra-onale (Ques-on 2 above). There are no right or wrong answers here, but the