This case can be used for several purposes:
1. To illustrate the complexity involved in determining whether or not race
discrimina,on has occurred.
2. To examine the impact of Title VII on the design and implementa,on of promo,on
systems.
3. To explore methods of assuring equal opportunity in all staJng decisions.
4. To demonstrate how poor personnel/human resource management prac,ces
contribute to allega,ons of unlawful discrimina,on.
III. DISCUSSION:
The major issue facing Rutherford in the case is to determine whether or not black employees
are being discriminated against in promo,on decisions. Once a determina,on is made, Rutherford faces
the problem of changing a basically informal promo,on system to one that is more formal with less
chance for bias in decisions. It is also evident that the promo,on criteria are based on personality traits
and not job-related factors. In fact, this may be part of the cause for the black employees’ complaints.
Promo,on decisions are based largely on a supervisor’s subjec,ve assessment of employee performance
(par,cularly promo,ons within the warehouse). Such a system makes an organiza,on vulnerable to the
type of charges it is presently facing.
As part of their analysis, students should point out the need for a valid, job-related promo,on
process. This would involve Rutherford’s oJce developing job descrip,ons, performance standards, a
formal job pos,ng system, and a formal performance evalua,on process. Job pos,ng provides equal
opportunity for all employees and creates greater openness in organiza,on promo,on decisions. They
need to also re-examine the criterion that an employee had to be on the same shiM and in the same
department as the job opening. The ra,onale for this requirement is not clear. Since the skills needed
to perform the jobs in each department are probably similar, the company should rely on seniority and
job performance as the major criteria. There is also a need to develop a system where employees can
apply for promo,ons. The current system of supervisors determining who gets a chance to get
promoted is too restric,ve. A key part of the student’s analysis should focus on how Rutherford should
go about implemen,ng proposed changes. He may encounter some resistance to change because of the
previous autonomy enjoyed by supervisors in making promo,on decisions. Due to the geographical
dispersion of the company’s opera,ons, students will have to propose a method for monitoring
compliance with promo,on policies. Supervisors will have to be trained in how to conduct formal
employee evalua,ons. Finally, Rutherford will also have to consider the compa,bility between the
promo,on systems for the warehouse and stores.
The names and dates in this case have been disguised and the facts have been abbreviated, but,
in fact the case is loosely based on an actual court case. In the actual situa,on, black employees <led a
lawsuit against the company. The District Court found in favor of the plain,7s, but the United States
Court of Appeals, Fourth Circuit reversed the lower court sta,ng the “evidence was insuJcient to sustain