1. To introduce students to the complex issues surrounding the management of
diversity in a large organiza”on.
2. To help students understand the diferent experiences of women and minori”es in
the workplace.
3. To assist students in understanding the diference between equal employment
opportunity and managing diversity.
III. DISCUSSION:
The e-mail appears to have caught Johnson management of guard. They seem to feel that
Johnson had made signiticant progress in recrui”ng women and minori”es in the last few years. It also
seems they are prepared to get at the root causes of the issues. Further inves”ga”on by the Vice
President of Human Resources reveals serious concerns among all employees. Focus group sessions
with diferent employee groups indicate a number of issues centered on gender, race, and ethnicity.
Addi”onally, there appear to be problems with levels of sa”sfac”on among the diferent employee
groups. The major problem facing top management is how to proceed to manage the growing diversity
within the company. Each iden”ty group has very diferent percep”ons about the Johnson workplace
and its environment for employees. In the short-term, they are also faced with mi”ga”ng the las”ng
efects of the e-mail. The instructor should point out to students that it is not unusual for employee
groups to have vastly diferent percep”ons of their treatment and status in a company.
One of the causes of Johnson’s current situa”on may be that while the company has focused on
advancing equal employment opportunity in the company, they failed to realize that just adding
numbers of women and minority is not suCcient to crea”ng a workplace that values all employees. In
fact, the e-mail may be symptoma”c of backlash against the aJen”on being paid to equal employment
opportunity and aCrma”ve ac”on in the company. There is good theory to suggest an increasing
percentage of women and minori”es in a tradi”onally White male organiza”onal environment can lead
to nega”ve feelings towards those groups. Proponents of managing diversity go into great detail to
explain the diference between equal employment opportunity and managing diversity. Basically,
aCrma”ve/ac”on is a special legally mandated program focusing on increasing the numbers of women
in minori”es. Managing diversity is a more inclusive, organiza”on wide strategy to respond to and take
advantage of the value of a diverse group of employees (see the following ar”cles for a discussion of
HRM strategies and diversity paradigms: Thomas, D.A., & Ely, R.D. (1996). ‘Making diferences maJer: A
new paradigm for managing diversity’, Harvard Business Review, Sept-Oct., 79-90; Kossek, E;, Lobel, S. A.
& Brown, J. (2006). Human resource strategies to manage workforce diversity. In Konrad, A., Prasad, P.,
Pringle, J. Eds (2006). Handbook of Workforce Diversity. Thousand Oaks: Sage Publica”ons.)
The solu”on for the case should focus on the steps to be taken to managing diversity versus
equal employment opportunity. In many ways, Johnson Chemical has already undertaken a major step.
They have held focus groups to get at the essen”al diversity issues in the company. Top management
must realize that managing diversity is not a program nor is it an isolated training program. It will involve