Chapter 8 Procter & Gamble
Question 5 Annual report, 2009
2008 2009 Procter & Gamble 2009
Procter & Gamble 2008
Net sales increased 9% in 2008 to $81.7 billion behind 4% unit volume
growth, a favorable 5% foreign exchange impact and a positive 1%
pricing impact. Favorable foreign exchange resulted primarily from the
strengthening of European and other currencies relative to the U.S.
dollar. Price increases were taken across a number of our businesses
primarily to oGset higher commodity costs. Mix had a negative 1%
impact on net sales primarily due to disproportionate growth in
developing regions, where selling prices are below the Company
average.
Source: www.pg.com/en_US/downloads/investors/annual_reports/2009/PG_2009_AnnualReport.pdf.