Chapter 26
Question 1
2009 2008 2007
Procter & Gamble
Annual report, 2009
Selling, general and administrative expense
Selling, general and administrative expense (SG&A) is primarily comprised of marketing expenses, selling expenses, research and
and other miscellaneous operating items. Research and development costs are charged to expense as incurred and were $2,044 in 2009,
$2,212 in 2008, and $2,100 in 2007. Advertising costs, charged to expense as incurred, include worldwide television, print, radio, internet
and in-store advertising expenses and were $7,579 in 2009, $8,583 in 2008 and $7,850 in 2007. Non-advertising related components
of the Company’s total marketing spending include costs associated with consumer promotions, product sampling and sales aids, all of
which are included in SG&A, as well as coupons and customer trade funds, which are recorded as reductions to net sales.
Note 2
The amortization of intangible assets for the years ended June 30, 2009, 2008 and 2007 was $648, $649 and $640, respectively.
Source: www.pg.com/en_US/downloads/investors/annual_reports/2009/PG_2009_AnnualReport.pdf.
development costs, administrative and other indirect overhead costs, depreciation and amortization expense on non-manufacturing assets