Chapter 13
Questions 4 & 5
Procter & Gamble annual report
Net sales change drivers vs. year ago (2009 vs. 2008)
Volume
Volume with excluding
acquisitions acquisitions Foreign Net sales Organic
Segment & divestitures & divestitures exchange Price Mix/other growth growth
Commentary
In 2009, baby care is outgrowing grooming. If this trend persists, a valuation based on the aggregate will not capture the different trends across segments.
Procter & Gamble annual report
$ million
Operating Operating
Segment Revenues pro-t margin
Beauty 18,789 3,367 17.9%
Commentary
Margins range from 12.5 percent to 27.7 percent, so valuations are likely to be quite different. Note how the lowest-growth segments have the highest
margins. Also, given how low the margins are for snacks and pet care, is the segment creating value? Estimates of ROIC are required!