346 OLIGOPOLY (Ch. 28)
Calculus 28.10 (2) In a remote area of the American Midwest before the railroads
arrived, cast iron cookstoves were much desired, but people lived far apart,
roads were poor, and heavy stoves were expensive to transport. Stoves
could be shipped by river boat to the town of Bouncing Springs, Missouri.
Ben Kinmore was the only stove dealer in Bouncing Springs. He could
buy as many stoves as he wished for $20 each, delivered to his store. Ben’s
only customers were farmers who lived along a road that ran east and west
through town. There were no other stove dealers along the road in either
direction. No farmers lived in Bouncing Springs, but along the road, in
either direction, there was one farm every mile. The cost of hauling a
stove was $1 per mile. The owners of every farm had a reservation price
of $120 for a cast iron cookstove. That is, any of them would be willing to
pay up to $120 to have a stove rather than to not have one. Nobody had
use for more than one stove. Ben Kinmore charged a base price of $pfor
stoves and added to the price the cost of delivery. For example, if the base
price of stoves was $40 and you lived 45 miles west of Bouncing Springs,
you would have to pay $85 to get a stove, $40 base price plus a hauling
charge of $45. Since the reservation price of every farmer was $120, it
follows that if the base price were $40, any farmer who lived within 80
miles of Bouncing Springs would be willing to pay $40 plus the price of
delivery to have a cookstove. Therefore at a base price of $40, Ben could
sell 80 cookstoves to the farmers living west of him. Similarly, if his base
price is $40, he could sell 80 cookstoves to the farmers living within 80
miles to his east, for a total of 160 cookstoves.
(a) If Ben set a base price of $pfor cookstoves where p<120, and if he
charged $1 a mile for delivering them, what would be the total number of
cookstoves he could sell? 2(120−p).(Remember to count the ones
he could sell to his east as well as to his west.) Assume that Ben has no
other costs than buying the stoves and delivering them. Then Ben would
make a profit of p−20 per stove. Write Ben’s total profit as a function
(b) Ben’s profit-maximizing base price is $70. (Hint: You just wrote
profits as a function of prices. Now differentiate this expression for profits
with respect to p.) Ben’s most distant customer would be located at a
(c) Suppose that instead of setting a single base price and making all
buyers pay for the cost of transportation, Ben offers free delivery of cook-
stoves. He sets a price $pand promises to deliver for free to any farmer
who lives within p−20 miles of him. (He won’t deliver to anyone who lives