296 INDUSTRY SUPPLY (Ch. 24)
24.1 (1) Al Deardwarf’s cousin, Zwerg, makes plaster garden gnomes.
The technology in the garden gnome business is as follows. You need a
gnome mold, plaster, and labor. A gnome mold is a piece of equipment
that costs $1,000 and will last exactly one year. After a year, a gnome
mold is completely worn out and has no scrap value. With a gnome
mold, you can make 500 gnomes per year. For every gnome that you
make, you also have to use a total of $7 worth of plaster and labor. The
total amounts of plaster and labor used are variable in the short run. If
you want to produce only 100 gnomes a year with a gnome mold, you
spend only $700 a year on plaster and labor, and so on. The number
of gnome molds in the industry cannot be changed in the short run. To
get a newly built one, you have to special-order it from the gnome-mold
factory. The gnome-mold factory only takes orders on January 1 of any
given year, and it takes one whole year from the time a gnome mold is
ordered until it is delivered on the next January 1. When a gnome mold
is installed in your plant, it is stuck there. To move it would destroy it.
Gnome molds are useless for anything other than making garden gnomes.
For many years, the demand function facing the garden-gnome in-
dustry has been D(p)=60,000 −5,000p,whereD(p) is the total number
of garden gnomes sold per year and pis the price. Prices of inputs have
been constant for many years and the technology has not changed. No-
body expects any changes in the future, and the industry is in long-run
equilibrium. The interest rate is 10%. When you buy a new gnome mold,
you have to pay for it when it is delivered. For simplicity of calculations,
we will assume that all of the gnomes that you build during the one-year
life of the gnome mold are sold at Christmas and that the employees and
plaster suppliers are paid only at Christmas for the work they have done
during the past year. Also for simplicity of calculations, let us approxi-
mate the date of Christmas by December 31.
(a) If you invested $1,000 in the bank on January 1, how much money
could you expect to get out of the bank one year later? $1,100. If
you received delivery of a gnome mold on January 1 and paid for it at that
time, by how much would your revenue have to exceed the costs of plaster
and labor if it is to be worthwhile to buy the machine? (Remember that
the machine will be worn out and worthless at the end of the year.)
(b) Suppose that you have exactly one newly installed gnome mold in
your plant; what is your short-run marginal cost of production if you