Chapter 12 NAME
Uncertainty
Introduction. In Chapter 11, you learned some tricks that allow you to
use techniques you already know for studying intertemporal choice. Here
you will learn some similar tricks, so that you can use the same methods
to study risk taking, insurance, and gambling.
One of these new tricks is similar to the trick of treating commodi-
ties at different dates as different commodities. This time, we invent
new commodities, which we call contingent commodities.Ifeitheroftwo
events Aor Bcould happen, then we define one contingent commodity
as consumption if A happens and another contingent commodity as con–
sumption if B happens. The second trick is to find a budget constraint
that correctly specifies the set of contingent commodity bundles that a
consumer can afford.
This chapter presents one other new idea, and that is the notion
of von Neumann-Morgenstern utility. A consumer’s willingness to take
various gambles and his willingness to buy insurance will be determined
by how he feels about various combinations of contingent commodities.
Often it is reasonable to assume that these preferences can be expressed
by a utility function that takes the special form known as von Neumann-
Morgenstern utility. The assumption that utility takes this form is called
the expected utility hypothesis. If there are two events, 1 and 2 with
probabilities π1and π2, and if the contingent consumptions are c1and
c2, then the von Neumann-Morgenstern utility function has the special
functional form, U(c1,c
2)=π1u(c1)+π2u(c2). The consumer’s behavior
is determined by maximizing this utility function subject to his budget
constraint.
Example: You are thinking of betting on whether the Cincinnati Reds
will make it to the World Series this year. A local gambler will bet with
you at odds of 10 to 1 against the Reds. You think the probability that
The contingent commodities are dollars if the Reds make the World
Series and dollars if the Reds don’t make the World Series.LetcWbe
your consumption contingent on the Reds making the World Series and
cNW be your consumption contingent on their not making the Series.
Betting on the Reds at odds of 10 to 1 means that if you bet $xon the
Reds, then if the Reds make it to the Series, you make a net gain of $10x,
but if they don’t, you have a net loss of $x. Since you had $1,000 before
betting, if you bet $xon the Reds and they made it to the Series, you
would have cW=1,000 + 10xto spend on consumption. If you bet $x
on the Reds and they didn’t make it to the Series, you would lose $x,