Chapter 11 NAME
Asset Markets
Introduction. The fundamental equilibrium condition for asset markets
is that in equilibrium the rate of return on all assets must be the same.
Thus if you know the rate of interest and the cash flow generated by an
asset, you can predict what its market equilibrium price will be. This
condition has many interesting implications for the pricing of durable
assets. Here you will explore several of these implications.
Example: A drug manufacturing firm owns the patent for a new medicine.
The patent will expire on January 1, 1996, at which time anyone can pro-
duce the drug. Whoever owns the patent will make a profit of $1,000,000
per year until the patent expires. For simplicity, let us suppose that prof-
its for any year are all collected on December 31. The interest rate is
5%. Let us figure out what the selling price of the patent rights will be
on January 1, 1993. On January 1, 1993, potential buyers realize that
owning the patent will give them $1,000,000 every year starting 1 year
from now and continuing for 3 years. The present value of this cash flow
is
$1,000,000
(1.05) +1,000,000
(1.05)2+1,000,000
(1.05)3∼$2,723,248.
Nobody would pay more than this amount for the patent since if you put
$2,723,248 at 5% interest, you could collect $1,000,000 a year from the
bank for 3 years, starting 1 year from now. The patent wouldn’t sell for
less than $2,723,248, since if it sold for less, one would get a higher rate
of return by investing in this patent than one could get from investing in
anything else. What will the price of the patent be on January 1, 1994?
At that time, the patent is equivalent to a cash flow of $1,000,000 in 1
year and another $1,000,000 in 2 years. The present value of this flow,
viewed from the standpoint of January 1, 1994, will be
$1,000,000
(1.05) +1,000,000
(1.05)2∼$1,859,310.
A slightly more difficult problem is one where the cash flow from an
asset depends on how the asset is used. To find the price of such an asset,
one must ask what will be the present value of the cash flow that the asset
yields if it is managed in such a way as to maximize its present value.
Example: People will be willing to pay $15 a bottle to drink a certain wine
this year. Next year they would be willing to pay $25, and the year after
that they would be willing to pay $26. After that, it starts to deteriorate
and the amount people are willing to pay to drink it falls. The interest
rate is 5%. We can determine not only what the wine will sell for but
also when it will be drunk. If the wine is drunk in the first year, it would
have to sell for $15. But no rational investor is going to sell the wine for