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It is classified as argument when it takes a position on an unresolved issue
and aims to convince the viewer of a particular point of view.
2. What are the eight special features of visual argument that make it convincing?
(pages 195–204)
Eight special features of visual argument that make it convincing include the
sense of immediacy it establishes by pulling the viewer into the picture; the
common ground and viewer identification it creates; the emotional response it
evokes; the juxtaposition of materials used to create fresh associations in the
3. What information about argument theory from earlier chapters in this book
might you employ to help you analyze visual argument? (pages 204–209)
Argument theories useful in analyzing visual and oral arguments include the
rhetorical situation, the Toulmin model, the claim questions, the proof
4. Describe some ways that you might use visual argument as support for a written
argument. (pages 209–212)
You may provide support for a written or oral argument by adding clip art
from the Internet; adding printed material from books, magazines, or
5. What ideas from this chapter might help you create an effective visual argument
that stands alone? (pages 212–214)
Cartoons, pictures, drawings, clip art, graphs, flowcharts, PowerPoint,
CHAPTER 10: Writing the Rogerian Argument Paper
1. What are the four goals of Rogerian argument? (pages 223–224)
Let readers know they have been understood.