iv. Recordings at RCA
v. Feature films
vi. 1968 Comeback TV presentation
vii. Las Vegas extravaganzas
d. Jerry Lee Lewis; Faraday, Louisiana
i. Signed by Sam Phillips
ii. Country boogie-woogie piano played with manic religious fervor
e. Carl Perkins
i. After Presley left for RCA, Perkins’ role was to replace him
ii. Wrote a number one hit on a potato sack
iii. Lacked Presley’s charisma
iv. Seriously injured in a car crash
IX. Sun Records; Sam Phillips
a. Created career beginnings for
i. Elvis Presley, a white man who could sing black music
ii. Jerry Lee Lewis, boogie-woogie piano
iii. Carl Perkins, a likely successor to Elvis Presley at Sun
iv. Johnny Cash
v. Roy Orbison
X. AM Radio
a. The primary selling tool for rock and roll
i. Portable transistor radios
b. Alan Freed found the audience for rock and roll
c. Deejay Dewey Phillips put Elvis Presley’s record on the air first
XI. Colonel Tom Parker
a. Manager
i. He marketed Elvis as a personality instead of a music star
ii. His technique was copied by Brian Epstein for the Beatles
Suggested Activities and Discussion Topics
1. Highlight the importance of the Sun Studio, and the contributions by Sam Phillips, on
the development of early rock and roll into a mainstream product. Phillips succeeded in
the development of Elvis Presley into a “white man with the black sound.” SEE:
Suggested Listening, “That’s All Right, Mama.”
2. Discuss AM radio, 45 rpm records, portable transistor radios, and jukebox technology
as product delivery mechanisms. New technology provided new marketing tools making
a heretofore isolated style widely available. Cruising in cars and playing the radio
became an evening’s entertainment for American teens.
3. Highlight the development of the electric guitar and amplifiers, and how these
developments changed rock and roll from a rural to an urban style. The amplified Fender
electric guitar caught on in Chicago, for example, where acoustic instruments could not
be heard above the crowd noise in urban establishments.