Quiz Questions: Chapter Two
1. Utilitarianism characterizes the moral approach taken by Ford in the infamous Pinto case
study.
a. True
2. Few businesses maintain that the socially responsible course to take is the utilitarian one
with the lowest net costs.
a. True
3. Considerations to follow in determining what the moral thing to do might be are:
a. You must determine what alternative actions are available.
b. You must estimate the direct and indirect costs and benefits the action would
produce for all involved in the foreseeable future.
c. You must choose the alternative that produces the greatest sum total of utility.
d. All the above
4. Utilitarianism is attractive to many because it matches the views we tend to hold when
discussing governmental policies and public goods.
a. True
5. Cost–benefit analysis is used to determine the desirability of investing in a project (such
as a dam, factory, or public park) by figuring whether its present and future economic
benefits outweigh its present and future economic costs.
a. True
6. Major problems with the utilitarian reliance on measurement include:
a. Comparative measures of the values things have for different people cannot be
made; we cannot get into each others’ skins to measure the pleasure or pain
caused.
b. All benefits and costs are possible to measure.
c. The potential benefits and costs of an action cannot always be reliably predicted.
d. All the above
7. Intrinsic goods are things that are desired for their own sake, such as health and life.
a. True
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