Chapter 8: Measuring Life-Cycle Costs
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(4) While the target cost may be met, there may be increased
This is a very serious problem for the organization. Clearly, there is a
tradeoff between continuing to reduce target costs and being very late
to market. However, on average, many months of lost sales will have
a much more detrimental effect on the organization than whether
new products.
8-41 There are some similarities between traditional cost reduction and target
costing, but the differences are more striking. Both the traditional costing
method and target costing begin with market research into customer
subtracting the estimated cost from the expected selling price. Profit margin is
the result of the difference between the expected selling price and the estimated
Under target costing, after market research to determine customer
requirements and product specification, the process is quite different. The
next step, determining a target selling price and target product volume,
depends on the company’s perceived value of the product to the customer.
Once the target cost is set, the company must determine target costs for each
component. The value engineering process includes examination of each
component of a product to determine whether it is possible to reduce costs
while maintaining functionality and performance. In some cases, product