Atkinson, Solutions Manual t/a Management Accounting, 6E
– 230 –
7-55 (a) Before, producing a Louis Vuitton “Reade” tote bag required 20 to 30
workers who specialized in one skill, working 8 days. Now, producing
the bag requires just one day as 6 to 12 cross-trained employees work in
U-shaped clusters with sewing machines on one side and assembly areas
dramatically.
(b) According to Passariello (2006), Louis Vuitton is the world’s largest
luxury-goods company; its value proposition centers on “product design,
craftsmanship and image”. Customers were willing to pay high prices for
value proposition.
(c) Competitors such as Zara sell chic items that are less expensive than
Louis Vuitton’s. Moreover, Zara excels at speed to market; the company
can move from design to stocking the merchandise in stores in as little as
unexpectedly popular. Capell 2008).
In the face of this competition, Louis Vuitton’s value proposition has
changed. The company will remain a luxury-goods company, but now
views having desired products available in its stores as part of its value
(d) Important performance indicators for evaluating Louis Vuitton’s
manufacturing operations include defect rates, cycle time, and changes in
these two measures over time.
7-56 (a) According to Rockoff (2010), customers reported “foreign materials,
black or dark specks” in some medicines, and Johnson and Johnson
reported that some medicines “had higher concentrations of active