Suggested Answers to Discussion Questions
1. What is the global marketer’s responsibility and relationship to corporate social
and sustainability initiatives? Can global marketing as both a field of study and
discipline be a leading voice for corporate social responsibility? If so how, if not,
why not.
2. Who are the truly “Great Companies” that come to mind for you using the
criteria highlighted in this chapter? Are there other grounds for being a “Great
Company”?
3. Describe sustainability initiatives that have influenced supply chain relationships,
channel or purchasing decisions, media and messaging campaigns, R&D, tech
investments, or other functions. If you don’t know of any, why?
The text mentions several that can be used to answer this question. Taking the
Long-Term View: Ford Motor Company is thought of as a social institution. As such,
it worked with employees and suppliers to make short-term financial sacrifices
4. What systems might need to be put in place that are not be in place now which
would incorporate or facilitate sustainability and corporate responsibility
standards in decision making? How might these systems or others help align
shared value initiatives across the organization especially from the global
marketing perspective?
understanding.