8. Writers’ strike. On November 5, 2007, the Writers Guild of America,
representing 12,000 writers, struck the Alliance of Motion Picture and Television
Producers. A key issue in the strike was the writers’ demand for residuals from
distribution of their work in “new media”—Internet downloads, Internet Protocol
TV (IPTV), streaming video, smart phones, and on-demand cable/satellite
programming. The Writers Guild asked for 2.5% of gross income from new
media. Writers are normally paid a percentage of future revenues, but excluding
those from new media. Is it ethical for a recording studio to keep making money
on their work without compensating them? Hints. It is not enough simply to say
that fair compensation is whatever the market dictates. Any such claim should be
defended by appeal to the conditions of rational choice. The outcome may
depend on some factual issues. To deal with this, analyze the case under the four
scenarios in Table 6.2, where the propositions (a) and (b) are:
(a) There is reason to believe that paying writers the 2.5% would create more
overall utility, because they are currently underpaid and spend much of
their time making ends meet by other means.
(b) There is reason to believe that the movie/television industry as a whole
would not be profitable enough to attract investors if all executives paid
writers the 2.5%.
The conditions for rational choice are designed to analyze particular decisions by
particular people. So to fix the issue, let’s suppose that motion picture executive
It will help to clarify the arguments to suppose the writers are starving artists—
well, not literally starving, but they are just scraping by and have to drive a taxi to
The utilitarian test tells Scone to pay the 2.5% royalty if it would increase overall
utility. Perhaps MBM is doing well enough that the additional payout would
reduce profits but leave the company basically healthy. Perhaps the starving
artists are much further down the concave utility curve than the affluent
At this point students may ask, since when is MBM a welfare agency?
Corporations are supposed to create utility by selling profitable goods and