Chapter 7 Analyzing Common Stocks 143
Solving for dividends, we have:
◼ Answer to Chapter Opening Problem
The net profit margin equals net income divided by sales (or revenues). In January 2009, Dell’s net income
◼ Outside Project
Chapter 7 Going to the Source: The Annual Report
Most financial statements and stock valuation examples found in college textbooks tend to be couched in
fairly simple terms. The question that students often ask is: How close to reality are we working? This
project will get you as close to reality as possible by having you look at the actual numbers of a real
corporation.
Get an annual report of any corporation. It does not have to be the most recent one, but it should be a large
company in a nonregulated, nonfinancial industry. Avoid utilities and financial institutions, like banks, as
the accounting for these companies is very different and could be confusing. Companies will usually send
annual reports if you simply ask them, or libraries often have annual report files. Once you have an annual
report, find the income statements and balance sheets, and calculate all the ratios you possibly can. Use the
liquidity, activity, leverage, profitability, and common stock formulas presented in the text. You will have
to look in the financial news for current price and dividend information. Note that there is little value in
knowing a ratio for one year. You need to look at several years, and the annual report will have a 5 or
10 year summary of the most important information. After you’ve run the ratios (you should have the
financial data to run the ratios for at least two years), take a few minutes and analyze your results: What
do the numbers tell you that you like? That you don’t like?
When doing this project, take time to think through and read the report; the annual report is not just
numbers. The discussion of the company by its chairman usually provides information about the recent
past and the prospects for the future; in addition, there’s considerable information in these reports about
product lines, corporate developments, and the like. This report is designed to bring stockholders
up-to-date on company operations. Share your comments and notes about the report with the class.