Chapter 13 Managing Your Own Portfolio 251
◼ Key Concepts
1. The role of investor characteristics and objectives and portfolio objectives in planning and building
a portfolio
2. Procedure for building a portfolio using an asset allocation scheme that considers investor
characteristics and objectives as inputs to the establishment of portfolio objectives and policies
3. Obtaining needed data, indexes of investment performance, and techniques for measuring the
performance of investments
4. The methods used to compare investment performance to investment goals
5. The techniques used to measure the amount invested, current income, capital gains, and total
portfolio return relative to the amount of money actually invested in the portfolio
6. Statistical measures and uses of portfolio return—Sharpe’s, Treynor’s, and Jensen’s measures—and
the importance of portfolio revision
7. The role of common types of formula plans in timing purchase and sale decisions
8. The use of limit and stop-loss orders in investment timing, the warehousing of liquidity, and the key
factors in timing investment sales in order to achieve maximum benefits
◼ Overview
This chapter describes how investment portfolios are constructed and monitored, including procedures for
evaluating investment performance and timing portfolio transactions.
1. The first section of the chapter provides basic guidelines for building a portfolio using an asset
allocation scheme. In addition to portfolio objectives, an individual’s level and stability of income,
family factors, net worth, experience and age, and disposition toward risk are key factors to consider
during portfolio construction. The instructor should mention that tax and liquidity considerations
should also be taken into account when constructing a portfolio. The logic as well as general
procedures involved in developing an asset allocation scheme consistent with the investor’s needs are
demonstrated. All these discussions focus on the chapter’s key idea: the individual investor should
assemble a portfolio that will yield maximum expected returns commensurate with the level of risk
he or she is willing to assume.
2. The evaluation of an individual investment’s performance is discussed. Such performance may be
measured by comparing an investment’s return against a standard. Two such standards might involve
comparing actual with anticipated returns or comparing an actual return against the return of another
vehicle of a similar type. The text stresses the need for a broad range of data to assess performance
accurately.
3. Investment performance also may be measured by computing and comparing holding period returns
(HPR) before and after tax. The instructor might work out HPRs for different investments such as
stocks, bonds, mutual funds, or real estate. It should be emphasized that the comparison of HPRs
must be accompanied by the consideration of the associated risk. Riskier investments should provide
higher returns than low-risk investments to compensate for the greater risk involved.