a. Determine population size, growth and composition for a particular county in your
state. Assign different counties to various students or student teams and have them
make class presentations on their findings.
b. Determine how many and which states have state lotteries, gambling casinos, video
poker, and river boat gambling.
4. Tell students that they have been hired as the corporate intelligence officer for a major
garment company. They are to investigate the competition by use of secondary sources. Who
are the competitors, how big are they, what are their distinguishing features, and so forth?
With a large class, you may want to use several industries, or have student teams concentrate
on separate competitors.
5. The chapter introduces Internet secondary data sources. Some students will be proficient in
the use of the Internet and search engines. Ask those with good skills to provide a
demonstration to the class.
7. Table 5.2 lists a large number of secondary sources with brief descriptions of each.
Determine which ones are readily available to your students and assign each student (or
student team) the task of finding the source, becoming familiar with it, and reporting to the
class what the source is all about including specific examples of information in the source.
8. The U.S. Census website (www.census.gov) is free and reasonably user-friendly. It has a
huge amount of information with a great many different aspects. Here is a listing of data
available in the “People and Households” section.
• American Community Survey
• Computer Ownership and Use
• Coverage Measurement
• Foreign Born
• Health Insurance
• Hispanic Origin
• Households and Families
• Labor Force
• Language Use
• Marital Status and Living Arrangements
• Overseas U.S. Population
• Population Profile
• Program Participation
• Puerto Rico and the Island Areas
• Small Area Health Insurance Estimates
• Small Area Income and Poverty Estimates
• School Costs
• School Districts
• School Enrollment
• Veterans Statistics
• Voting and Registration