Type
Quiz
Book Title
Basic Marketing Research: Using Microsoft Excel Data Analysis 3rd Edition
ISBN 13
978-0135078228

978-0135078228 Chapter 13 Solution Manual Part 2

June 7, 2019
Preference: Runabout with luggage two-seat hybrid
Group 50 to 64
65 and
older 35 to 49 18 to 24 25 to 34
Age category: Economy four-seat hybrid is most preferred by the 50–64s
Preference: Economy four-seat hybrid
Group 18 to 24 25 to 34 35 to 49
65 and
older 50 to 64
Age category: standard four-seat hybrid is most preferred by the 35–64s
Preference: Standard four-seat hybrid
Group 18 to 24 25 to 34
65 and
older 50 to 64 35 to 49
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Education category: Super Cycle is most preferred by the less than high school
diploma, high school diploma, and some college drivers
Preference: Super Cycle one-seat hybrid
Group
Post
graduate
degree
College
degree
Some
college
Less than
High
School
High
School
diploma
Education category: Runabout Sport is most preferred by the less than high
school diploma, high school diploma and some college drivers
Preference: Runabout Sport two-seat hybrid
Group
Post
graduate
degree
College
degree
Some
college
High
School
diploma
Less than
High
School
Sample Size 72 222 214 298 194
High
School
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Education category: Runabout with luggage is most preferred by the some college and
college degree drivers
Preference: Runabout with Luggage two-seat hybrid
Group
Post
graduate
degree
High
School
diploma
Less than
High
School
College
degree Some college
Education category: Economy four-seat hybrid is most preferred by the college degree
and post graduate degree drivers
Preference: Economy four-seat hybrid
Group
High
School
diploma
Less than
High
School
Some
college
Post
graduate
degree
College
degree
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Post
graduate
Education category: Standard four-seat hybrid is most preferred by the college degree
and post graduate degree drivers
Preference: Standard four-seat hybrid
Group
Less than
High
School
High
School
diploma
Some
college
Post
graduate
degree
College
degree
Income category: Super Cycle is most preferred by the lowest income drivers
Preference: Super Cycle one-seat hybrid
Group
$125K and
more
$50K to
$74K
$75K to
$124K
$25K to
$49K Under $25K
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Income category: Runabout Sport is most preferred by the lowest income drivers
Preference: Runabout Sport two-seat hybrid
Group
$125K and
more
$75K to
$124K
$50K to
$74K
$25K to
$49K
Under
$25K
Income category: Runabout Sport with luggage is most preferred by the $25K to
$74K income drivers
Preference: Runabout with luggage two-seat hybrid
Group
$125K and
more
$75K to
$124K
Under
$25K
$50K to
$74K
$25K to
$49K
Income category: Economy four-seat hybrid is most preferred by the to $75K to
$125K income drivers
Preference: Economy four-seat hybrid
Group
Under
$25K
$25K to
$49K
$50K to
$74K
$125K and
more
$75K to
$124K
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Income category: Standard four-seat hybrid is most preferred by the $50K to $125K
and more income drivers.
Preference: Standard four-seat hybrid
Group
Under
$25K
$25K to
$49K
$50K to
$74K
$75K to
$125K
$125K and
more
Size of city category: Super Cycle is most preferred by those living in cities of
1 million and more
Preference: Super Cycle one-seat hybrid
Group Under 10K
10K to
100K
100K to
500K
500K to
1 million
1 million
and more
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217
100K to
Size of city category: Runabout Sport is most preferred by those living in cities of
1 million and more
Preference: Runabout Sport two-seat hybrid
Group Under 10K
10K to
100K
100K to
500K
500K to
1 million
1 million
and more
Size of city category: Runabout Sport with luggage is most preferred by those
living in cities of 1 million and more
Preference: Runabout with luggage two-seat hybrid
Group
100K to
500K Under 10K
10K to
100K
500K to
1 million
1 million
and more
Size of city category: Economy four-seat hybrid is most preferred by those living
in cities of 100K to 1 million
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218
Preference: Economy four-seat hybrid
Group
1 million
and more Under 10K
10K to
100K
100K to
500K
500K to
1 million
Size of city category: Standard four-seat hybrid is most preferred by those living
in cities of less than 1 million
Preference: Standard four-seat hybrid
Group
1 million
and more Under 10K
100K to
500K
10K to
100K
500K to
1 million
Summary of target market profiles findings.
Demographic
variable Super Cycle
one-seat
hybrid
Runabout
Sport
two-seat
hybrid
Runabout
with
luggage
two-seat
hybrid
Economy
four-seat
hybrid
Standard
four-seat
hybrid
Gender Males Both genders Both Both genders Females
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219
genders
Marital status Unmarrieds Unmarrieds Marrieds Either
unmarrieds,
or marrieds
Marrieds
18–24
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