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cases resolved? If a judge rendered a decision, summarize his or her reasoning. Do
you agree with the judge’s decision? (LO 8) (AACSB: Application of knowledge)
Part 4: Chapter Discussion Questions
3-1. Explain the differences among creativity, innovation, and entrepreneurship.
(LO 1) (AACSB: Reflective thinking)
3-2. How are creativity, innovation, and entrepreneurship related? (LO 2)
(AACSB: Analytical thinking)
opportunities to enhance or enrich people’s lives. Successful entrepreneurs come up with
creative ideas and then find ways to make them work to solve a problem or fill a need. In
an ever-changing world, creativity and innovation are vital to a company’s success and
survival.
3-3. Why are creativity and innovation so important to the survival and success of a
3-4. Can creativity be taught or is it an inherent trait? Explain. (LO 3) (AACSB:
Reflective thinking)
3-5. Briefly outline the 10 “mental locks” that can limit individual creativity. Give
an example of a situation in which you subjected yourself to one of these mental
locks. (LO 4) (AACSB: Analytical thinking)
and describe that mental lock.
3-6. What can entrepreneurs do to stimulate their own creativity and to encourage it
among workers? (LO 5) (AACSB: Application of knowledge)
3-7. Interview at least two entrepreneurs about their experiences as business owners.
Where did their business ideas originate? How important are creativity and
innovation to their success? How do they encourage an environment of creativity in
3-8. Explain the differences between a patent, a trademark, and a copyright. (LO 8)
A trademark is any distinctive word, phrase, symbol, design, name, logo, slogan, or trade
dress that a company uses to identify the origin of a product or to distinguish it from other
goods in the marketplace.
A copyright is an exclusive right that protects the creators of original works of authorship
such as literary, dramatic, musical, and artistic works. Examples of these works include
video games, software, sculptures, motion pictures, choreography and others.
3-9. What form of intellectual property do patents, trademarks, and copyrights
protect? (LO 8) (AACSB: Reflective thinking)
recordings, choreography, computer software programs, and others. It protects only the
form in which an idea is expressed, not the idea itself.
Part 5: Case Studies
The following text case may be used for lecture and assignments for topics presented in
this chapter.
Case 2: Bark & Co.
Part 6: Online Videos and Podcasts
These online videos may enhance class discussion and provide additional insight for the
chapter topics.
From Artist to Entrepreneur (Audio Podcast) 46:17 minutes
The Simple Truths of Change 2:20 minutes
http://www.changeisgoodmovie.com/
The Paper Airplane Movie 3:30 minutes
http://www.youtube.com/watch?v=37TQZyDMEP8
Three Factors to Improve Entrepreneurial Success 2:11 minutes
