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market forces.
2-14. How do social entrepreneurs differ from traditional entrepreneurs? (LO 4)
2-15. What are some social problems you think could be tackled by social
2-16. What is social responsibility? (LO 5) (AACSB: Ethical understanding and
reasoning)
2-17. Describe business’s social responsibility to the environment. (LO 6) (AACSB:
2-18. Describe business’s social responsibility to employees. (LO 7) (AACSB: Ethical
understanding and reasoning)
2-19. Describe business’s social responsibility to its customers. (LO 8) (AACSB:
2-20. Describe business’s social responsibility to investors. (LO9) (AACSB: Ethical
understanding and reasoning)
2-21. Describe business’s social responsibility to the community. (LO 10) (AACSB:
Ethical understanding and reasoning)
2-22. What can businesses do to improve the quality of our environment? (LO 6)
2-23. Explain your stance on whether companies should be allowed to test employees
for drugs. (LO 7) (AACSB: Application of knowledge)
Copyright © 2019 Pearson Education, Inc.
Chapter 2, Page 36
personal privacy.
2-24. How should a socially responsible drug-testing program operate? (LO 7)
(AACSB: Ethical understanding and reasoning)
2-25. Many owners of trucking companies use electronic communications equipment
to monitor their drivers on the road. They say the devices allow them to remain
competitive and to serve their customers better by delivering shipments of vital
materials exactly when their customers need them. They also point out that the
equipment can improve road safety by ensuring that drivers get the hours of rest the
law requires. Opponents argue that the surveillance devices work against safety.
“The drivers know they’re being watched,” says one trucker. “There’s an obvious
temptation to push.” What do you think about this practice? (LO 7) (AACSB:
Application of knowledge)
2-26. What ethical issues do trucking companies create when they use electronic
communications equipment to monitor their drivers on the road? (LO 7) (AACSB:
Ethical understanding and reasoning)
2-27. How should a small trucking company considering the use of electronics
communications equipment to monitor its drivers handle the ethical issues created
by this practice? (LO 7) (AACSB: Ethical understanding and reasoning)
2-28. What rights do customers have under the Consumer Bill of Rights? (LO 8)
Copyright © 2019 Pearson Education, Inc.
Chapter 2, Page 37
(AACSB: Ethical understanding and reasoning)
The Consumer Bill of Rights gives consumers the following rights:
Right to Safety
Right to Know
2-29. How can businesses ensure consumers rights? (LO 8) (AACSB: Ethical
understanding and reasoning)
Part 5: Case Studies
The following text case may be used for lecture and assignments for topics presented in
this chapter.
Case 4: ThinkImpact
Copyright © 2019 Pearson Education, Inc.
Chapter 2, Page 38
Part 6: Online Videos and Podcasts
These online videos may enhance class discussion and provide additional insight for the
chapter topics.
Why Are Ethics Important (Stanford Entrepreneurship Lecture) 2:37 minutes
http://www.youtube.com/watch?v=6mdcWVlHz7Q
Ethical and Responsible Business 1:52 minutes
http://www.youtube.com/watch?v=MDhpNBtnrKI
Ethics in a Small Business 2:33 minutes
http://www.youtube.com/watch?v=XLmXwPBuXVo
http://www.youtube.com/watch?v=yU1eQhopFnI
Social Responsibility… Ben Greenfield, Ben & Jerry’s 25:24 minutes
http://www.youtube.com/watch?v=63Ooq4c3gCc
How Innocent Used Ethics and Trust… Customer Engagement 28:25 minutes
http://www.youtube.com/watch?v=hRLljQYTfL4
Links to additional online resources are available on the companion Web site at
