978-0134741086 Chapter 2 Part 3

market forces.

2-14. How do social entrepreneurs differ from traditional entrepreneurs? (LO 4)

2-15. What are some social problems you think could be tackled by social

2-16. What is social responsibility? (LO 5) (AACSB: Ethical understanding and

reasoning)

2-17. Describe business’s social responsibility to the environment. (LO 6) (AACSB:

2-18. Describe business’s social responsibility to employees. (LO 7) (AACSB: Ethical

understanding and reasoning)

2-19. Describe business’s social responsibility to its customers. (LO 8) (AACSB:

2-20. Describe business’s social responsibility to investors. (LO9) (AACSB: Ethical

understanding and reasoning)

2-21. Describe business’s social responsibility to the community. (LO 10) (AACSB:

Ethical understanding and reasoning)

2-22. What can businesses do to improve the quality of our environment? (LO 6)

2-23. Explain your stance on whether companies should be allowed to test employees

for drugs. (LO 7) (AACSB: Application of knowledge)

Chapter 2, Page 36

personal privacy.

2-24. How should a socially responsible drug-testing program operate? (LO 7)

(AACSB: Ethical understanding and reasoning)

2-25. Many owners of trucking companies use electronic communications equipment

to monitor their drivers on the road. They say the devices allow them to remain

competitive and to serve their customers better by delivering shipments of vital

materials exactly when their customers need them. They also point out that the

equipment can improve road safety by ensuring that drivers get the hours of rest the

law requires. Opponents argue that the surveillance devices work against safety.

“The drivers know they’re being watched,” says one trucker. “There’s an obvious

temptation to push.” What do you think about this practice? (LO 7) (AACSB:

Application of knowledge)

2-26. What ethical issues do trucking companies create when they use electronic

communications equipment to monitor their drivers on the road? (LO 7) (AACSB:

Ethical understanding and reasoning)

2-27. How should a small trucking company considering the use of electronics

communications equipment to monitor its drivers handle the ethical issues created

by this practice? (LO 7) (AACSB: Ethical understanding and reasoning)

2-28. What rights do customers have under the Consumer Bill of Rights? (LO 8)

Chapter 2, Page 37

(AACSB: Ethical understanding and reasoning)

The Consumer Bill of Rights gives consumers the following rights:

 Right to Safety

 Right to Know

2-29. How can businesses ensure consumers rights? (LO 8) (AACSB: Ethical

understanding and reasoning)

Part 5: Case Studies

The following text case may be used for lecture and assignments for topics presented in

this chapter.

 Case 4: ThinkImpact

Chapter 2, Page 38

Part 6: Online Videos and Podcasts

These online videos may enhance class discussion and provide additional insight for the

chapter topics.

 Why Are Ethics Important (Stanford Entrepreneurship Lecture) 2:37 minutes

http://www.youtube.com/watch?v=6mdcWVlHz7Q

 Ethical and Responsible Business 1:52 minutes

http://www.youtube.com/watch?v=MDhpNBtnrKI

 Ethics in a Small Business 2:33 minutes

http://www.youtube.com/watch?v=XLmXwPBuXVo

http://www.youtube.com/watch?v=yU1eQhopFnI

 Social Responsibility… Ben Greenfield, Ben & Jerry’s 25:24 minutes

http://www.youtube.com/watch?v=63Ooq4c3gCc

 How Innocent Used Ethics and Trust… Customer Engagement 28:25 minutes

http://www.youtube.com/watch?v=hRLljQYTfL4

Links to additional online resources are available on the companion Web site at