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of these stakeholders will be affected to varying degrees, so allow students some latitude
in their assertions. In fact some debate about the degree of impact on each type of
stakeholder could lead to a healthy discussion. Steer the conversation to the triple bottom
line (3BL), which involves measuring business performance using profitability, its
commitment to ethics and social responsibility, and its impact on the environment (profit,
people, planet).
Part 4: Chapter Discussion Questions
2-1. What is ethics? (LO 1) (AACSB: Ethical understanding and reasoning)
2-2. Discuss the three levels of ethical standards. (LO 1) (AACSB: Ethical
understanding and reasoning)
2-3. List the core personal values you intend to bring to your business (e.g., treating
people fairly, giving something back to the community, and so on). (LO 1)
2-4. Where does each of your core values come from (e.g, religious faith, family,
2-5. Why is each of your core values important to you? (LO 1) (AACSB: Reflective
thinking)