Chapter 9 Foundations of Group Behavior Page
Instructor’s Choice
The Team Breaks the Curse
This exercise contributes to:
Learning Objective: Describe how issues of cohesiveness and diversity can be integrated for group
effectiveness
Learning Outcome: Describe best practices for utilizing groups and work teams in organizations
AACSB: Reflective thinking
Perhaps there has not been a stronger or longer rivalry than the one between the Boston
Red Sox and the New York Yankees. Until the fateful series in 2004, many Boston Red
Sox fans would ask, “How can the Boston Red Sox ever beat the New York Yankees and
win a World Series?” John W. Henry, the 54-year-old principal owner of the Boston Red
Sox, thinks he finally may have the answer—earn more money and build a better team.
Sounds simple, but in the realities of the big leagues and the astronomical salaries
commanded by players, simple is not always easy. However, Mr. Henry has a plan. Step
One: lose the loser image and the Curse of the Bambino (Babe Ruth). Until 2004, the Red
Sox had not won a World Series since they sold Babe Ruth to the Yankees almost a
century ago. Step Two: build a strong team where everyone has a distinct role to play and
plays that role very well. Mr. Henry has brought in a number of talented players from
pitchers to hitters that are expected to be All-Stars at their positions. Step Three: increase
revenues to fund the upgraded team. To date, the New York Yankees produce around
$340 million in revenues to the Boston Red Sox’s $230 million. Step Four: expand the
Red Sox Inc. enterprises so revenues will flow from other sources other than just selling
seats. Since all Red Sox games are sold out (and have one of the highest ticket prices in
the league), the organization was limited in revenue opportunities. Step Five: do all of the
above. This formula helped break the curse and seal a World Series victory!
Using a search engine of your own choosing, investigate the business and
management practices of the Boston Red Sox baseball organization (see
www.redsox.com). List what you perceive to be the organizational characteristics of
the Red Sox.
Characterize groups that are found in the organization (e.g., players, etc.). From your
search, what can you say about group norms, roles, rules, compliance, and deviance
in this organization?
Is this a dysfunctional team in your opinion? Support your opinion. Are there any
socialization experiences that could help this team to accomplish its goals and
objectives? Explain.
Instructor Discussion
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