Chapter 7 Motivation Concepts Page 218
with the students they thought were smart, gave them more
practice and build their skills.
a) In fact, one reason training works is that it increases self-efficacy.
training on the job.
B. Reinforcement Theory
direct his action.
2. Reinforcement theory, in contrast, takes a behavioristic view, arguing that
reinforcement conditions behavior.
theorists see behavior as environmentally caused.
b) You need not be concerned, they would argue, with internal cognitive
behavior will be repeated.
3. Reinforcement theory ignores the inner state of the individual and
strictly speaking, a theory of motivation.
b) But it does provide a powerful means of analyzing what controls behavior,
4. Operant conditioning theory argues that people learn to behave to get
something they want or to avoid something they don’t want.
a) Unlike reflexive or unlearned behavior, operant behavior is influenced by
the reinforcement or lack of reinforcement brought about by its
consequences.
b) Reinforcement strengthens a behavior and increases the likelihood it will
be repeated.
c) B. F. Skinner, one of the most prominent advocates of operant
conditioning, argued that creating pleasing consequences to follow
specific forms of behavior would increase the frequency of that behavior.
a) He demonstrated that people will most likely engage in desired
behaviors if they are positively reinforced for doing so; that rewards
are most effective if they immediately follow the desired response; and
that behavior that is not rewarded, or is punished, is less likely to be
repeated.
d) The concept of operant conditioning was part of Skinner’s broader concept
of behaviorism, which argues that behavior follows stimuli in a relatively
unthinking manner.
a) Skinner’s form of radical behaviorism rejects feelings, thoughts, and