Chapter 7 Motivation Concepts Page 219
2. Motivation is the processes that account for an individual’s intensity,
direction, and persistence of effort toward attaining a goal.
3. We will narrow the focus to organizational goals in order to reflect our
singular interest in work-related behavior.
4. The three key elements of our definition are intensity, direction, and
persistence.
a) Intensity is concerned with how hard a person tries. This is the element
most of us focus on when we talk about motivation.
b) Direction is the orientation that benefits the organization.
c) Persistence is a measure of how long a person can maintain his/her effort.
Motivated individuals stay with a task long enough to achieve their goal.
II. Early Theories of Motivation
A. Introduction
1. In the 1950s, three specific theories were formulated and are the best known.
2. These early theories are important to understand because they represent a
foundation from which contemporary theories have grown.
B. Hierarchy of Needs Theory
1. Abraham Maslow’s hierarchy of needs is the most well-known theory of
motivation. He hypothesized that within every human being there exists a
hierarchy of five needs. (Exhibit 7-1)
a) Physiological: Includes hunger, thirst, shelter, sex, and other bodily needs.
b) Safety: Includes security and protection from physical and emotional
harm.
c) Social: Includes affection, belongingness, acceptance, and friendship.
d) Esteem: Includes internal esteem factors such as self-respect, autonomy,
and achievement; and external esteem factors such as status, recognition,
and attention.
motivates.
3. Maslow separated the five needs into higher and lower orders.
a) Physiological and safety needs are described as lower-order needs.
b) Social, esteem, and self-actualization are described as higher-order
needs.
c) Higher-order needs are satisfied internally.
d) Lower-order needs are predominantly satisfied externally.
practicing managers.
a) Research does not generally validate the theory and it hasn’t been
frequently researched since the 1960s.
C. Two-Factor Theory
1. The two-factor theory is sometimes also called motivation-hygiene theory.