other countries. Understand the cultural relevance of your organization’s norms
before introducing new plans or initiatives overseas.
Myth or Science?
“An Organization’s Culture Is Forever”
This exercise contributes to:
Learning Objectives: Describe the common characteristics of organizational culture; Identify the factors that create
and sustain an organization’s culture
Learning Outcome: Describe best practices for creating and sustaining organizational cultures
AASCB: Diverse and multicultural work environments; Reflective thinking
This is actually not true. Although research indicates organizational culture is difficult to change
and notable change can take a long time, it can be done. Sometimes it is essential for survival.
For years, Wisconsin’s Wellspring system provided a low-level nursing home environment in
which inpatients had little input about their care and the organizational culture allowed lax
standards to prevail. Then the network of 11 nursing homes launched a culture change initiative.
Management focused on caregiver collaboration, education, accountability, and empowerment.
The results were excellent. Wellspring realized fewer state standards infractions and higher
retention rates at the facilities, but the results for the patients were even greater: fewer bedfast
residents, less use of restraints and psychoactive medication, less incontinence, and fewer tube
feedings than in other nursing homes.
The Wellspring program illustrates the significant effect positive organizational culture change
can achieve. CEO Bob Flexon of Dynegy Inc., a Houston-based electric utility giant that
emerged from bankruptcy, saved his company by changing the organizational culture. First, he
ditched the cushy CEO office suite, $15,000 marble desk, and Oriental rugs for a small cubicle
on a warehouse-style floor shared with all 235 headquarters employees. Next, he visited
company facilities, trained “culture champions,” and reinstated annual performance reviews as
part of the plan to increase collaboration. He created a plaque as a reminder to “Be Here Now”
instead of multitasking and banned smartphones from meetings. Flexon said, “The idea was to
instill a winning spirit,” and he counts on his visibility as CEO to broadcast the culture change
down to the lowest levels of the widespread organization.
Positive results have included a reduction in turnover from 8 percent in 2011 to 5.8 percent in
2012. Flexon said, “People are cautiously beginning to believe that we can win again.” The
company continues to report massive earnings losses, but Flexon is optimistic about Dynegy’s
rebound. He says, “Our ongoing focus on culture is what will make the difference.” Through
substantial growth following their bankruptcy, Dynegy (as of 2017) now makes around 5.5
billion dollars annually.
Sources: J. Bellot, “Nursing Home Culture Change What Does It Mean to Nurses?” Research in Gerontological Nursing (October 2012), pp.
264–273; T. Linquist, “Interview With Bob Flexon, CEO of Dynegy in Houston,” Leadership Lyceum: A CEO’s Virtual Mentor [podcast],
https://www.linkedin.com/pulse/part-1-2-interview-bob-flexon-ceo-dynegy-houston-thomas-linquist; J. S. Lublin, “This CEO Used to Have an
Office,” The Wall Street Journal (March 13, 2013), pp. B1, B8; and J. Molineux, “Enabling Organizational Cultural Change Using Systemic
Strategic Human Resource Management—A Longitudinal Case Study,” International Journal of Human Resource Management (April 1, 2013),
pp. 1588–1612.