Chapter 13 Power and Politics Page
9. Coalitions. Enlisting the aid or support of others to persuade the target to
agree.
C. Using Power Tactics
1. Some tactics are more effective than others.
a. Rational persuasion, inspirational appeals, and consultation tend to be the
most effective, especially when the audience is highly interested in the
outcomes of a decision process.
b. Pressure tends to backfire and is typically the least effective of the nine
tactics.
c. You can also increase your chance of success by using more than one type
of tactic at the same time or sequentially, as long as your choices are
compatible.
d. Using both ingratiation and legitimacy can lessen the negative reactions
from appearing to “dictate” outcomes, but only when the audience does
not really care about the outcomes of a decision process or the policy is
routine.
2. But the effectiveness of some influence tactics depends on the direction of
influence.
a. As Exhibit 13-2 shows, rational persuasion is the only tactic effective
across organizational levels. Inspirational appeals work best as a
downward influencing tactic with subordinates.
b. When pressure works, it’s generally downward only. Personal appeals and
coalitions are most effective as lateral influence.
c. Other factors that affect the effectiveness of influence include the
sequencing of tactics, a person’s skill in using the tactic, and the
organizational culture.
d. You’re more likely to be effective if you begin with “softer” tactics that
rely on personal power, such as personal and inspirational appeals, rational
persuasion, and consultation.
i. If these fail, you can move to “harder” tactics, such as exchange,
coalitions, and pressure, which emphasize formal power and incur
greater costs and risks.
e. Interestingly, a single soft tactic is more effective than a single hard tactic,
and combining two soft tactics or a soft tactic and rational persuasion is
more effective than any single tactic or combination of hard tactics.
f. The effectiveness of tactics depends on the audience.
i. People who especially likely to comply with soft power tactics tend to
be more reflective, are intrinsically motivated, have high self-esteem,
and have greater desire for control.
ii. People especially likely to comply with hard power tactics are more
action-oriented and extrinsically motivated and are more focused on
getting along with others than with getting their own way.
D. Cultural Preferences for Power Tactics
1. People in different countries prefer different power tactics.
a. Those from individualistic countries tend to see power in personalized
terms and as a legitimate means of advancing their personal ends, whereas
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