Chapter 1 What Is Organizational Behavior? Page 5
2. Background: It’s difficult to believe now, but not long ago companies treated online
shopping as a virtual point-of-sale experience: shoppers browsed websites
6. New trends: While accessibility to data increases organizations’ ability to predict
human behavioral trends, the use of big data for understanding, helping, and
managing people is relatively new but holds promise.
8. Limitations: As technological capabilities for handling big data have increased, so
surveillance instruments.
9. What do people think about big data when they are the source of the data?
Organizations using big data run the risk of offending the very people they are trying
to influence: employees and customers.
10. We must keep in mind that big data will always be limited in predicting behavior,
curtailing risk, and preventing catastrophes.
11. In contrast to the replicable results we can obtain in the sciences through big data
analytics, human behavior is often capricious and predicated on innumerable
variables. Otherwise, our decision making would have been taken over by artificial
intelligence by now!
12. We’re not advising that you throw your intuition, or all the business press, out the
window.
13. What we are advising is to use evidence as much as possible to inform your intuition
and experience.
IV. Disciplines That Contribute to the OB Field
A. Introduction (Exhibit 1-3)
1. Organizational behavior is an applied behavioral science that is built upon
contributions from a number of behavioral disciplines.
2. The predominant areas are psychology, social psychology, sociology, and
anthropology.
3. Exhibit 1-3 overviews the major contributions to the study of organizational behavior.
B. Psychology
1. Psychology is the science that seeks to measure, explain, and sometimes change the
behavior of humans and other animals.
2. Early industrial/organizational psychologists concerned themselves with problems of
fatigue, boredom, and other factors relevant to working conditions that could impede
efficient work performance.
3. More recently, their contributions have been expanded to include learning,
perception, personality, emotions, training, leadership effectiveness, needs and
motivational forces, job satisfaction, decision making processes, performance