reinforce productivity and competitiveness. Firm strategy, structure, and rivalry also influence
competitiveness. Managers committed to producing quality products and an industry structure
3. Q: A group of related industries that spring up in a geographic area to support a nation’s
internationally competitive industry is called a what?
A: A cluster is a group of related industries that spring up in a geographic area to support a
productivity, and therefore, competitiveness of every other industry within the cluster.
Ethical Challenge
You are a member of a World Trade Organization task force that is reviewing the recent banana
conflict between the United States and the European Union. The European Union and the United
States recently ended a nine-year battle over trade in bananas. The European Union was giving
preferential treatment to banana exporters from Africa, the Caribbean, and the Pacific island nations.
But the United States challenged what it saw as unfair trading practices, and the World Trade
Organization agreed. Large global fruit companies such as Dole, Chiquita, and Del Monte—which
alone account for nearly two-thirds of the fruit traded worldwide—supported the U.S. action. The
European Union argued it was trying to support struggling economies, for which bananas make up a
large portion of their income.
5-5 Should international trade be left to private enterprise only, or should governments openly
manage it to benefit poorer nations?
A: Students responses will vary. Free trade is an economic practice whereby countries can
import and export goods without fear of government intervention. Government intervention
includes tariffs and import/export bans or limitations. Free trade offers several benefits to
countries, especially those in the developing stage, a country with low levels of economic
5-6 Would you have argued on behalf of the United States or the European Union? Explain?
A. Students responses will vary.
5-7 What are the pros and cons of each side’s arguments?
A: Here is some background on the matter. The United States (backed by Mexico, Guatemala,
Ecuador, and Honduras) complained about the EU policy to the WTO, which awarded victory
to the plaintiffs in 1997. The EU made amendments to its banana policy, which the EU said