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18: Building Careers and Writing Résumés 18-1
TEST YOUR KNOWLEDGE
needs. [LO-1] AACSB: Application of knowledge
18.2. The employment process can consume many hours of your time over weeks or months, so organizing your
Application of knowledge
18.3. It is important to contribute because networking is a mutually beneficial, organic process in which you
teamwork (See MyBCommLab for additional insights)
18.4. A résumé is a persuasive business message intended to stimulate an employer’s interest in meeting a
insights)
18.6. Keywords are words used throughout a résumés that describe the specific skills, attributes, and
experiences an employer is looking for in a candidate. Keywords can include the business and technical
18.8. A plain-text file is an electronic version of a résumé that has no font formatting, no bullet symbols, no
colors, no lines or boxes, or other special formatting. The plain-text version can be used in two ways.
APPLY YOUR KNOWLEDGE
18.9. To think like an employer, recognize that companies take risks with every hiring decision—the risk that
the person hired doesn’t meet expectations and the risk that they let a better candidate slip through their
18.10. In this situation, the job indicates a positive contribution to the community and a strong willingness to
help others in need. These are positive qualities that should be included on a résumé. If you have a
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18: Building Careers and Writing Résumés 18-2
be impressed by the fact that you can land and keep jobs while you’re progressing toward your career
goals. On the other hand, too many minor and irrelevant work details can clutter your résumé, particularly
Analytical thinking
18.11. A qualifications summary gives a quick overview of the value you can offer an employer; however, if you
18.12. Even if a student is uncertain about a career path, he or she always applies for a single, specific job.
Therefore, his or her résumé should be fine-tuned to the specific nature of that job. This approach of
18.13. Informed students will argue for including the finance company in their list of jobs, as leaving it off might
Ethical understanding and reasoning
PRACTICE YOUR SKILLS
18.14. Message 18.A
Although this job applicant has valuable qualifications, they are so poorly presented that she is
not likely to be asked for an interview, much less be offered a position. Students should point out
the following:
[LO-3] AACSB: Written and oral communication
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18: Building Careers and Writing Résumés 18-3
18.15. This self-assessment exercise will help students think through their preferences for work-related activities
18.16. Here are more effective alternatives. [LO-3] AACSB: Written and oral communication
a. Experienced in database design.
b. Explored cost accounting alternatives for large manufacturer.
If you’d like to share with students some revised versions of these statements with quantified
accomplishments:
a. Designed databases for 15 clients.
b. Explored cost accounting alternatives for manufacturer with $75 million in sales.
c. Participated in the development of a new inventory control system for 750 products.
18.17. Yes, you should clarify that these accomplishments were the result of team effort, not just your individual
[LO-1] AACSB: Ethical understanding and reasoning
18.18. The plain-text résumé should be reformatted by eliminating graphics and special formatting codes such as
18.19. This exercise can help students transition to Chapter 19, since preparing the video will call attention to
Information technology
CASE SOLUTION GUIDELINES
18.20. Career Planning: Researching Career Opportunities
This exercise gives students the opportunity to use a variety of research tools. Their end product
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18: Building Careers and Writing Résumés 18-4
should include important keywords that would satisfy both computers and human readers alike.
[LO-1] AACSB: Written and oral communication
18.21. Career Management: Researching Career Opportunities
Students have an opportunity here to visualize their career paths and long-term dreams. While
doing so, however, they should be focused on the “nuts and bolts” requirements for the career of
[LO-1] AACSB: Written and oral communication
18.22. Planning a Résumé
This case invites students to form teams to evaluate each other’s employment histories with the
aim of determining the best way to present work information in a résumé. Students’ work
[LO-2] AACSB: Written and oral communication
18.23. Message Strategies: Completing a Résumé
[LO-4] AACSB: Information technology
18.24. Message Strategies: Completing a Résumé
Students with limited video or multimedia experience might be surprised to learn how difficult it
[LO-4] AACSB: Information technology
ASSISTED GRADING QUESTIONS (ACCESSED ON MYBCOMMLAB)
18.25. Writing “the story of you” a valuable planning exercise because it helps you think about where you want
18.26. A qualifications summary offers a brief view of your key qualifications, whereas a career summary offers
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18: Building Careers and Writing Résumés 18-5
performance. Anyone can potentially benefit from using a qualifications summary, even someone with no
Copyright © 2018 Bovée and Thill LLC
