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17: Enhancing Presentations with Slides and Other Visuals 17-1
TEST YOUR KNOWLEDGE
17.1. Options for visual aids include:
[LO-1] AACSB: Information technology
17.2. The potential disadvantages of Prezi-style presentations include fewer design options, the chance of
17.3. Structured slides use a consistent and usually text-heavy design from slide to slide. They are typically
based on templates that put bullet point lists and other elements in the same location from slide to slide. In
Note: In early printings of the 14th edition, this question inadvertently duplicates Question 17-36
in the MyBCommLab section at the end of the chapter. Here is a replacement question and
answer for 17-3:
17.3. What is the purpose of using a key visual on a presentation slide?
A key visual is a dominant graphical element that gives a slide visual organization, such as a
communication
17.4. The role of a slide’s background is to highlight the foreground, which contains the presentation message.
17.5. Guy Kawasaki’s “30-point rule” ensures readable slides and forces you to distill every idea down to its
communication
17.6. Arbitrarily changing colors throughout a presentation will annoy and potentially confuse audience
members, because they will be forced to assign new meanings to colors whenever they see changes. For
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17: Enhancing Presentations with Slides and Other Visuals 17-2
AACSB: Analytical thinking (See MyBCommLab for additional insights)
17.7. Using one font per slide is best, unless the presenter wants to use one font for headings and a different
[LO-4] AACSB: Written and oral communication
17.8. Slide transitions take viewers from one slide to another, while builds occur in the same slide (e.g., a
[LO-4] AACSB: Information technology
17.9. A blueprint slide provides a road map of the presentation, usually listing an agenda of three or four items
to be covered. Such a slide tells audience members where they’re going. Plus, as moving blueprint slides
17.10. Slide sorter view allows presenters to view all slides at once so they can compare design elements, check
consistency, add or delete or reorder slides, experiment with changes (e.g., backgrounds, color) by using
APPLY YOUR KNOWLEDGE
17.11. Structured slides are probably the better design strategy in this case, because the information is likely to
17.12. Slideuments are the result of using slide sets as standalone documents that can be read on their own,
without a presenter. These make for ineffective presentations because they try to function as both
oral communication
17.13. Slide masters can help you easily achieve consistency of design as you create slides by letting you
program your design selections (e.g., borders, backgrounds, company logo, and font choices). The
17.14. As always with persuasion, the ethical boundary usually rests with the presenter’s motivation. If design
elements are manipulated to deliberately conceal, dishonestly portray, or harmfully incite, then the
presentation has crossed the line into unethical behavior. If the design presents all material fairly but
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17: Enhancing Presentations with Slides and Other Visuals 17-3
understanding and reasoning (See MyBCommLab for additional insights)
17.15. No, it would not be wise to hand out copies of the slides at the beginning of this presentation. Doing so
PRACTICE YOUR SKILLS
17.16. Message 17.A
This slide suffers from numerous problems, large and small. Students might mention the
following:
[LO-2] AACSB: Written and oral communication
17.17. Message 17.B
Simplifying the number formats is the biggest change to consider. Also, the key points could be
communication
17.18. Message 17.C
Students should recognize that most of the effects in this slide package are guilty of distraction
while adding little to the transfer of ideas and information. (A case can be made that the bullets
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17: Enhancing Presentations with Slides and Other Visuals 17-4
technology
17.19. Students should be looking for simplicity, readability, and a professional, businesslike style or “feel”
(versus a comic, casual, script, ornate, futuristic, or overly busy style). It might be interesting to discuss the
communication
17.20. Students should choose their color palette carefully, keeping in mind that color can play a key role in the
overall acceptance of their message. As this is a persuasive message, asking for audience action, students
assertiveness. [LO-2] AACSB: Written and oral communication
17.21. When evaluating the content of students’ slides, look for:
[LO-4] AACSB: Written and oral communication
17.22. Students’ choices may vary but structured slides would be the wise choice. The information being
provided in the presentation is already formatted in a structured fashion and doesn’t lend itself to
free-form slides. Structured slides follow the same basic format throughout the presentation, similar to the
table format already provided.
17.23. You may wish to give students some guidelines in terms of screen size for this project. Slides redesigned
Information technology
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17: Enhancing Presentations with Slides and Other Visuals 17-5
CASE SOLUTION GUIDELINES
Here are solution guidelines for this chapter’s cases.
17.24. Planning, Designing, and Creating Presentation Slides
Students will probably surmise that free-form slides would be a good choice for this presentation,
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.25. Planning, Designing, and Creating Presentation Slides
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.26. Planning, Designing, and Creating Presentation Slides
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.27. Planning, Designing, and Creating Presentation Slides
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.28. Planning, Designing, and Creating Presentation Slides
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.29. Planning, Designing, and Creating Presentation Slides
Playing a musical instrument is itself a multimedia activity, incorporating both sound and motion,
so multimedia elements would be great choices for these slides. Photos that convey the positive
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
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17: Enhancing Presentations with Slides and Other Visuals 17-6
17.30. Planning, Designing, and Creating Presentation Slides
This presentation does need to convey a certain amount of verbal and numerical information, so
some text slides would be useful. These should be supplemented with photos or perhaps videos
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.31. Planning, Designing, and Creating Presentation Slides
As with Case 17-30, this presentation also needs to convey a certain amount of verbal and
numerical information, so some text slides would be useful. For this presentation, photos, videos,
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.32. Planning, Designing, and Creating Presentation Slides
Given the complexity of these topics, the major challenge here is going to be distilling three
topics and presenting them in a way that an uninitiated audience can grasp.
Students should be looking for simplicity, readability, and a professional, businesslike style or
“feel” (versus a comic, casual, script, ornate, futuristic, or overly busy style). It might be
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.33. Planning, Designing, and Creating Presentation Slides
A key element to look for here is justification that each of the skills a student lists is necessary
and useful to business professionals. This project should encourage students to reflect on the
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
17.34. Planning, Designing, and Creating Presentation Slides
Whichever approach they chose (linear or nonlinear), students should group information about
Verizon so that it relates to the audience (potential employees), the audience’s level of knowledge
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17: Enhancing Presentations with Slides and Other Visuals 17-7
[LO-1], [LO-2], [LO-3], [LO-4] AACSB: Written and oral communication
ASSISTED GRADING QUESTIONS (ACCESSED ON MYBCOMMLAB)
17.35. Using your time carefully when creating presentation materials is important because it’s easy to spend too
17.36. Structured slides use a consistent and usually text-heavy design from slide to slide. They are typically
based on templates that put bullet point lists and other elements in the same location from slide to slide. In
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