978-0134562186 Chapter 17 Solution Manual

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17: Enhancing Presentations with Slides and Other Visuals 17-1

TEST YOUR KNOWLEDGE

17.1. Options for visual aids include:

[LO-1] AACSB: Information technology

17.2. The potential disadvantages of Prezi-style presentations include fewer design options, the chance of

17.3. Structured slides use a consistent and usually text-heavy design from slide to slide. They are typically

based on templates that put bullet point lists and other elements in the same location from slide to slide. In

Note: In early printings of the 14th edition, this question inadvertently duplicates Question 17-36

in the MyBCommLab section at the end of the chapter. Here is a replacement question and

answer for 17-3:

17.3. What is the purpose of using a key visual on a presentation slide?

A key visual is a dominant graphical element that gives a slide visual organization, such as a

communication

17.4. The role of a slide’s background is to highlight the foreground, which contains the presentation message.

17.5. Guy Kawasaki’s “30-point rule” ensures readable slides and forces you to distill every idea down to its

communication

17.6. Arbitrarily changing colors throughout a presentation will annoy and potentially confuse audience

members, because they will be forced to assign new meanings to colors whenever they see changes. For

17: Enhancing Presentations with Slides and Other Visuals 17-2

AACSB: Analytical thinking (See MyBCommLab for additional insights)

17.7. Using one font per slide is best, unless the presenter wants to use one font for headings and a different

[LO-4] AACSB: Written and oral communication

17.8. Slide transitions take viewers from one slide to another, while builds occur in the same slide (e.g., a

[LO-4] AACSB: Information technology

17.9. A blueprint slide provides a road map of the presentation, usually listing an agenda of three or four items

to be covered. Such a slide tells audience members where they’re going. Plus, as moving blueprint slides

17.10. Slide sorter view allows presenters to view all slides at once so they can compare design elements, check

consistency, add or delete or reorder slides, experiment with changes (e.g., backgrounds, color) by using

APPLY YOUR KNOWLEDGE

17.11. Structured slides are probably the better design strategy in this case, because the information is likely to

17.12. Slideuments are the result of using slide sets as standalone documents that can be read on their own,

without a presenter. These make for ineffective presentations because they try to function as both

oral communication

17.13. Slide masters can help you easily achieve consistency of design as you create slides by letting you

program your design selections (e.g., borders, backgrounds, company logo, and font choices). The

17.14. As always with persuasion, the ethical boundary usually rests with the presenter’s motivation. If design

elements are manipulated to deliberately conceal, dishonestly portray, or harmfully incite, then the

presentation has crossed the line into unethical behavior. If the design presents all material fairly but

17: Enhancing Presentations with Slides and Other Visuals 17-3

understanding and reasoning (See MyBCommLab for additional insights)

17.15. No, it would not be wise to hand out copies of the slides at the beginning of this presentation. Doing so

PRACTICE YOUR SKILLS

17.16. Message 17.A

This slide suffers from numerous problems, large and small. Students might mention the

following:

[LO-2] AACSB: Written and oral communication

17.17. Message 17.B

Simplifying the number formats is the biggest change to consider. Also, the key points could be

communication

17.18. Message 17.C

Students should recognize that most of the effects in this slide package are guilty of distraction

while adding little to the transfer of ideas and information. (A case can be made that the bullets

17: Enhancing Presentations with Slides and Other Visuals 17-4

technology

17.19. Students should be looking for simplicity, readability, and a professional, businesslike style or “feel”

(versus a comic, casual, script, ornate, futuristic, or overly busy style). It might be interesting to discuss the

communication

17.20. Students should choose their color palette carefully, keeping in mind that color can play a key role in the

overall acceptance of their message. As this is a persuasive message, asking for audience action, students

assertiveness. [LO-2] AACSB: Written and oral communication

17.21. When evaluating the content of students’ slides, look for:

[LO-4] AACSB: Written and oral communication

17.22. Students’ choices may vary but structured slides would be the wise choice. The information being

provided in the presentation is already formatted in a structured fashion and doesn’t lend itself to

free-form slides. Structured slides follow the same basic format throughout the presentation, similar to the

table format already provided.

17.23. You may wish to give students some guidelines in terms of screen size for this project. Slides redesigned

Information technology

17: Enhancing Presentations with Slides and Other Visuals 17-5

CASE SOLUTION GUIDELINES

Here are solution guidelines for this chapter’s cases.

17.24. Planning, Designing, and Creating Presentation Slides

Students will probably surmise that free-form slides would be a good choice for this presentation,