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16: Developing Presentations in a Social Media Environment 16-1
TEST YOUR KNOWLEDGE
16.1. Presentations offer important opportunities to put all your communication skills on display,
including research, planning, writing, visual design, and interpersonal and nonverbal
thinking (See MyBCommLab for additional insights)
[LO-1] AACSB: Written and oral communication
16.3. Linear presentations follow a predetermined sequence from start to finish, whereas nonlinear
insights)
16.4. A planning outline helps with the creation process in the same way that outlines help with every
Written and oral communication
16.5. Methods for arousing audience interest include:
[LO-2] AACSB: Written and oral communication
16.6. Impromptu speaking means delivering an unrehearsed speech without prepared notes or other
16.7. Among the nonverbal signals you can send to appear more confident as a speaker are the
following: don’t rush, but use a controlled delivery, especially in the beginning; maintain eye
communication (See MyBCommLab for additional insights)
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16: Developing Presentations in a Social Media Environment 16-2
16.8. To maintain control during the question-and-answer period, speakers can start by setting the
ground rules, such as limiting the number of questions per person or the time devoted to
questions. Another way to maintain control is to ask questioners to identify themselves before
16.9. A backchannel is a line of communication that involves more than just the spoken conversation
between the speaker and the audience. A backchannel is created by people in an audience to
APPLY YOUR KNOWLEDGE
16.10. Adapting a presentation for the marketing department to give to the company top executives
would require adjusting both the scope and the focus of the presentation. First, top executives
would be less interested in the details and more interested in the high-level summary message.
Second, the detailed presentation to marketing specialists probably used a lot of professional
16.11. During a presentation, entertainment can add value in several ways. First, it helps to relieve
opening “jitters” by relaxing the audience and presenter alike. Humor and levity of an appropriate
type take the focus off of the situation at hand. Entertainment also allows the presenter to begin to
MyBCommLab for additional insights)
16.12. If you have specifically-worded phrases that you want to share with the audience, using exactly
that wording, it wouldn’t hurt to write these out and have them on hand on note cards, at least as a
backup. However, it’s more likely that you don’t need to convey your key message point using
16.13. Being relaxed and being careless are two entirely different things. The amount of preparation,
documentation of sources, planning, and presenting in a professional manner is what is key; these
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16: Developing Presentations in a Social Media Environment 16-3
16.14. If a presenter does not embrace the backchannel, there will likely be unpleasant consequences.
Audience members are capable of and ready to (if disgruntled) take on a role of their own. They
can research the presenter’s claims the instant they’re made. This could bring up information that
Analytical thinking
PRACTICE YOUR SKILLS
16.15. Message 16.A
This exercise guides students through the analysis of an actual speech. Students may point out,
for example, that the introduction should preview the main points and that the close should restate
those points and highlight the next step. Regardless of the attention-getting device the speaker
Students looking for transitional phrases may find some hard to detect. This is an opportunity to
discuss whether subtlety is a wise choice in a speech and how transitions contribute to the
effectiveness of a speech. Ask students whether they think speakers should make direct statements
[LO-1] AACSB: Written and oral communication
16.16. Message 16.B
Students were asked to listen to this podcast and identify at least two techniques the speaker uses
to capture their attention during the introduction. The speaker uses three: using humor (the joke
about upgrading to deluxe macaroni and cheese after graduating), asking a question (asking how
[LO-2] AACSB: Written and oral communication
16.17. After students write their introductions and pair off to critique them, you might suggest they
rewrite and present them to the class. Does the introduction use humor, storytelling, statistics, or
AACSB: Written and oral communication
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16: Developing Presentations in a Social Media Environment 16-4
16.18 through 16.43. Students can use this list to help prepare a presentation on a topic that interests them.
[LO-1] [LO-2] AACSB: Written and oral communication
16.44. In preparing their presentations, students should incorporate what they have learned regarding
preparing a presentation. They will need to clearly outline their presentation by including an
introduction, body, and close. They should have a preview that summarizes the main idea of their
Students should also include the following practices for presenting a successful presentation:
build credibility, connect their ideas throughout the presentation, relate to the audience’s needs,
anticipate audience questions, use clear, vivid language, and explain the relationship between
communication
16.45. Speakers at TED events tend to be professionals with polished presentation skills, and the time
limits that TED imposes help ensure tight, focused presentations, so students will probably find
Written and oral communication
16.46. Eye contact, posture, and vocal inflections send important signals to the audience. So do hand
gestures, standing or sitting, or even a slight movement of the body forward or backward.
Students might mention maintaining eye contact as a possible sign of sincerity when a speaker is
actually trying to mislead listeners. They might mention possibilities such as moving the body
reasoning
16.47. Students in the audience should understand that the goal of using the backchannel is to open a
line of communication within the audience to connect with others inside or outside the room, with
The presenter should understand the value of integrating social media into the presentation
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16: Developing Presentations in a Social Media Environment 16-5
presentation. Another positive action would be to tweet key points from the presentation while
speaking.
The presenter should keep in mind that the audience can research claims the instant they’re made
matter of seconds. [LO-4] AACSB: Information technology
ASSISTED GRADING QUESTIONS (accessed on MyBCommLab)
16.48. A good introduction arouses the audience’s interest in your topic, establishes your credibility, and
prepares the audience for what will follow. [LO-2] AACSB: Written and oral communication
16.49. Yes, you can prepare for an impromptu speech in a couple of ways. First, if you are asked to
communication
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