978-0134562186 Chapter 13 Solution Manual

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13: Finding, Evaluating, and Processing Information 13-1

TEST YOUR KNOWLEDGE

13.1. The five steps are: (1) plan your research; (2) locate the data and information you need; (3)

13.2. The purpose of information gap analysis is to identify research needs so that limited research time

Written and oral communication

13.3. Secondary research should be performed first to identify information that has already been found

AACSB: Written and oral communication (See MyBCommLab for additional insights)

13.4. The hidden Internet or deep web are so named because conventional search techniques can’t access

them. Web pages can be hidden from search engines for a variety of reasons, including password

protection, links that some search engines can’t follow (such as the links created with Adobe

[LO-2] AACSB: Information technology

13.5. To make a survey adaptive means that when doing an online survey, you can program the

technology

13.6. Paraphrasing, which is restating other writers’ work in your own words, can help you maintain

13.7. The mean is the sum of all items in a group divided by the number of items in that group. The

Written and oral communication

13.8. A sound conclusion fulfills the original statement of purpose, is based strictly on the data in the

13.9. A conclusion is a logical interpretation of the facts that you presented in your report. However, a

13: Finding, Evaluating, and Processing Information 13-2

APPLY YOUR KNOWLEDGE

13.10. Student responses can range from doing nothing to alerting the owner of the information to

posting the information on another website so that it receives an even wider audience. Their

answers will vary, depending on their views regarding privacy (do people or companies deserve

the right of privacy and, if so, to what degree?), accountability (if the company made a mistake

that made its information available to the public, do they still deserve any right to privacy?), and

the nature and value of the information. You can stimulate interesting discussion on this point by

understanding and reasoning (See MyBCommLab for additional insights)

13.11. After reading the chapter and special features, students should be able to cite a number of reasons

for being careful when citing information from webpages. The information could be incomplete,

erroneous, misquoted, dated, or biased. It could be supported by an unknown backer who might

13.12. This is not a valid conclusion. The number of hits yielded by Google is insufficient support for

his claim. For one, the number of hits was influenced by the specific search terms the employee

used and may vary widely if other terms are entered. Another problem with this conclusion is that

13.13. This conclusion seems valid as it indicates causation. Before making your final decision, though,

Analytical thinking (See MyBCommLab for additional insights)

PRACTICE YOUR SKILLS

13.14. Message for Analysis: Primary Research: Conducting Interviews

Students should notice several problems with this list of questions:

13: Finding, Evaluating, and Processing Information 13-3

Question (c) is a good candidate for revision. Giving it a time frame such as “How many meetings do you

attend every week, on average?” And a good follow-up to add here could be “Are you expected to attend

[LO-4] AACSB: Written and oral communication

Planning Your Research; Collaboration: Team Projects Student answers may be something like the

following: [LO-1] AACSB: Interpersonal relations and teamwork

13.15. Observations, experiments, and surveys could all contribute to a study of the correlation

13.16. Surveys might reveal opinions about and attitudes toward the change in procedure;

13.17. Internal documentation and police records would be the best source for answering this

13.18. Surveys of and interviews with students and bookstore personnel would be the best

13.19. In addition to purchasing books, students can use this site to browse a subject area and find books

on a given subject. Students can review the table of contents of many of these books online, read

13.20. Encourage students to relate the concepts in the chapter to their own efforts. What did they learn

from the chapter that might have helped them complete a past research project? Did any of the

AACSB: Written and oral communication

13: Finding, Evaluating, and Processing Information 13-4

13.21 through 13.27: Students will need to use a variety of information sources and search methods to

13.28 through 13.31: Periodicals will be easy to find through the library, but students will need to exercise

oral communication

13.32. Whichever documentation style students choose or you assign, students should take care to gather

communication

13.33. Some of the information the teams round up may not pass their evaluation tests, that will measure

honesty, reliability, bias, purpose, credibility, sources, verifiability, currency, completeness, and

validity of claims. They might find it impossible to discover these elements when dealing with

communication

13.35. The company’s website will yield the first two answers and possibly some insight into the second

Information technology

13.36. A simple keyword search for “banner ads” in an online database (e.g., Ebsco’s Business Source

13.37. Before developing specific questions, students should consider the questionnaire’s purpose, its

length, and whether it will be completed on the spot or completed and mailed in later. Because

one of the chief issues is the length of the movie, the questionnaire should ask whether the movie

13.38. To obtain the best information, students will want to develop and carefully revise a list of

questions for the professional to answer, using a balanced mix of open-ended, direct open-ended,

13: Finding, Evaluating, and Processing Information 13-5

13.39. First, students should realize that ignoring signs of impatience would be the wrong move. They

could be labeled a time-waster, out of tune with the company’s priorities. Most executives juggle

many tasks during a typical day, and many of them were propelled up the corporate ladder by

their energy and desire to get things done quickly. So students may mention that even though this

13.40. This exercise gives students practice in taking effective notes, which will prove useful later. Look

for clarity, good organization, and key points mentioned in their written summaries. They’ll also

have to be careful not to record unattributed direct quotes (instead of paraphrasing in their own

oral communication

13.41. The quarter mean values are $24,500, $24,200, and $29,000. The mean for all nine months is

ASSISTED GRADING QUESTIONS (ACCESSED ON MYBCOMMLAB)

13.42. Online monitoring tools can help with research because they automate the search for breaking

13.43. The phrase directly from the question, “lifetime financial value of a college education,” is a good

place to start. Straightforward questions such as “Is college worth it?” can also be useful.