PART III
CASE SOLUTIONS
CASE 14-1: Nürnberg Augsburg Maschinenwerke (N.A.M.)
Question 1: Assume that you are Weiss. How many viable alternatives do you have to consider
regarding the initial shipment of 25 buses?
The answer to this question can vary depending on how students define “viable alternatives.” If we take
a broad perspective and just focus on the primary cities, Bremerhaven does not appear to be an option
because there is no scheduled liner service in the desired time frame. That leaves us with Prague to
Santos through Hamburg and Prague to Santos through Rotterdam. Several of the vessel departure
dates for both alternatives are not feasible. For example, the 18-day transit time from Hamburg
eliminates both the October 31 and November 3 departures; likewise, the 17-day transit time from
Rotterdam eliminates the November 2 departure. And although the October 27 departure from
Hamburg or the October 28 departure from Rotterdam should get the buses to Santos by November 15,
neither departure leaves much room for potential transit delays (e.g., a late season hurricane). As such,
it appears that Weiss has but two viable alternatives: the October 24 departure from Hamburg and the
October 23 departure from Rotterdam.
Question 2: Which of the routing alternatives would you recommend to meet the initial 90-day
deadline for the 25-bus shipment? Train or waterway? To which port(s)? What would it cost?
If one assumes that rail transport is used from Prague to either Hamburg or Rotterdam, then the total
transportation costs of the two alternatives are virtually identical. Although rail costs to Rotterdam are
€300 higher than to Hamburg, the shipping costs from Rotterdam are €300 lower than from Hamburg
(based on €6000 x .95). Because the total transportation costs are essentially the same, the decision
likely needs to be based on service considerations. The initial shipment is extremely important. It might
be suggested that Prague to Hamburg by rail and Hamburg to Santos by ocean vessel is the preferred
alternative. Our rationale is that the provided transit times with Hamburg are definitive—that is, 3 days
by rail and 18 days by water. With Rotterdam, by contrast, the rail transit time is either 4 or 5 days,
although water transportation is 17 days.
Question 3: What additional information would be helpful for answering Question 2?
A variety of other information would be helpful for answering Question 2. For example, the case offers
no insight about port congestion issues and how this congestion might impact the timeliness of
shipment loadings. There also is no information about port performance in terms of loss and damage
metrics. In addition, although the case indicates that rail transit time from Prague is either four or five
days, it might be helpful to know what percentage of shipments is completed in four days. Students are
likely to come up with more suggestions.
Question 4: How important, in fact, are the transport costs for the initial shipment of 25 buses?
Clearly, with ocean shipping costs of either €5700 or €6000 per bus, transportation costs cannot be
ignored. Having said this, the initial shipment holds the key to the remainder of the order (another 199
buses) and appears to be instrumental in securing another order for 568 buses (for a total of 767 more
buses). As such, N.A.M might be somewhat flexible with respect to transportation costs for the initial
shipment. Suppose, for example, that N.A.M. can earn a profit of €5000 per bus (such profit on a
€120000 bus is by no means exorbitant). A profit of €5000 x 767 buses yields a total profit of