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9-11 CAPM uses beta” to explicitly incorporate the firm’s non-diversifiable risk in the required rate of
9-13 The weighted average cost of capital (WACC), rwacc, is the firm’s average cost of long-term finance. It
9-14 Target capital structure is the mix of debt and equity financing a firm desires over the long run. Actual
9-15 Sometimes—as with Netflix from 2012 to 2016—the market value of common equity rises rapidly, not
because the firm is issuing common stock but because the price of common stock is soaring. The run-
up is stock price can be so dramatic that it is difficult for the firm to sell bonds fast enough to maintain
the target mix of debt and equity. In such cases, the weights assigned by the firm when calculating
weighted average cost of capital, rwacc, should reflect the firm’s target capital structure rather than its
actual capital structure. The choice of weights is important because investments have long lives, and
the cost of capital used to evaluate those investments should reflect the capital structure that the firm
plans to adopt over the long term. Using actual rather than target weights during a run-up in stock price
leads to a higher cost of capital and, possibly, rejection of attractive investment projects. [Note: This
argument works in reverse should the market value of the firm’s common equity fall rapidly.]
Suggested Answer to Focus on Ethics Box:
“The Cost of Capital Also Rises”
Many feel only muscular government regulation––supported by severe punishment for transgressions––can
deter corporations from unethical acts. How did markets punish Wells Fargo? In your opinion, how much of
a role should markets play in policing corporate ethics?