Chapter 3 Financial Statements and Ratio Analysis 43
Firm
Current
Ratio
Quick
Ratio
Inventory
Turnover
Average
Collection
P
ri
Total
Asset
T
rn
r
Proctor & Gamble 0.89 0.72 6.89 26.46 0.56
Colgate-Palmolive 1.31 0.96 5.19 33.89 1.25
Clorox 0.76 0.51 6.45 31.93 1.29
b. Colgate-Palmolive boasts the highest current and quick ratios, so they have the most liquidity.
Clorox’s relatively low liquidity ratios are surprising because it is considerably smaller than P&G
and Colgate. Usually smaller companies have greater liquidity on their balance sheets because of
(i) difficulty obtaining external finance in times of crisis and (ii) less predictable revenues than
larger companies. The explanation might be that Clorox sells fewer products than P&G and
Colgate, and consumer demand for those products are relatively stable over the business cycle.
c. All three firms collect on sales in about 30 days, with the differences in average collection periods
between the shortest (P&G) and longest (Colgate) collection periods only seven days. The most
likely explanation is that companies compete with each other, selling similar products to most of
the same customers, so probably offer similar credit terms.
d. Procter & Gamble turned inventory over a bit faster than the other firms but assets much slower.
This is surprising because both ratios measure asset efficiency—how could P&G excel at
managing inventories (receivables, too, given its average collection period) but not overall assets?
P3-16 Debt analysis (LG 4; Basic)
Ratio Calculation Creek Industry
Debt = Debt
+ {[(principal + preferred dividends)]
+{[($800,000 + $100,000)]
P3-17 Profitability analysis (LG 4 and LG 5; Intermediate)
Gross profit margin = [Sales – Cost of goods sold] / Sales;
Net profit margin = Earnings available for common stockholders / Sales;
Return on Assets (ROA) = Earnings available for common stockholders / Total assets;
So,