1.7 Have you ever imagined having one electronic device that does everything you would ever
need? Mobile phone makers in Japan have gone beyond the imagining phase. Cell phones in
Japan are becoming more versatile than ever. Newer models of cell phones contain a myriad
of applications and can do many of the things that a personal computer (PC) can do. PCs are
also able to function as phones. A small but growing number of professionals are trading in
their laptops for handheld computers. Cell phone manufacturers in the United States and
elsewhere are quickly catching up to their Japanese counterparts.
As technology is moving so quickly, there are no right answers to this question. There are thousands
of new cell phone applications are created each year. The author does not usually collect this
Some things to consider mentioning are:
a What commercial activities can be done with a cell phone? With a cell phone/PC
combination device? What do you do when you’re on your cell phone? What do you
expect to be doing in five years?
Newer models of cell phones contain a myriad of applications, including video cameras, digital
music players, television remote features, and digital recording. For example:
1 The E-wallet function virtually turns a cell phone into a credit card or debit card. Such a
cell phone can buy items from a vending machine or convenience store, pay for train tickets
2 The Japanese now use cell phones to watch up to 7 free television stations. Newer models
3 SONY has a hard disk recorder that can be programmed via mobile phone to record TV
b. How can businesses utilize this technology to attract more customers, sell more products,
advertise their products, facilitate the sale of products, and conduct and manage their
businesses more efficiently and effectively?
In order to make products and services available to the consumers using cell phones, an
infrastructure must be in place. Such things as bar coded products and vending machines that