Technology and the Managers Job
Helping Innovation Flourish
When employees are busy doing their regular job tasks, how can innovation ever
flourish? When job performance is evaluated by what you get done, how you get it done,
and when you get it done, how can innovation ever happen? This has been a real
challenge facing organizations wanting to be more innovative. One solution has been to
give employees mandated time to experiment with their own ideas on company-related
projects. For instance, Google has its
“20% Time” initiative which encourages employees to spend 20 percent of their time at
work on projects not related to their job descriptions. Other companies—Facebook,
Apple, LinkedIn, 3M, Hewlett-Packard, among others—have similar initiatives. Hmmm .
. . so having essentially one day a week to work on company-related ideas you have
almost seems too good to be true. But, more importantly, does it really spark innovation?
Well, it can. At Google, it led to the autocomplete system, Google News, Gmail, and
Adsense. However, such “company” initiatives do face tremendous obstacles, despite
how good they sound on paper. These challenges include:
•Strict employee monitoring in terms of time and resources leading to a reluctance
to use this time since most employees have enough to do just keeping up with
their regular tasks.
•When bonuses/incentives are based on goals achieved, employees soon figure out
what to spend their time on.
•What happens to the ideas that employees do have?
•Unsupportive managers and coworkers who may view this as a
“goof-around-for-free-day.”
•Obstacles in the corporate bureaucracy.
So, how can companies make it work? Suggestions include: top managers need to support
the initiatives/projects and make that support known; managers need to support
employees who have
that personal passion and drive, that creative spark—clear a path for them to pursue their
ideas; perhaps allow employees more of an incentive to innovate (rights to design, etc.);
and last, but not least, don’t institutionalize it. Creativity and innovation, by their very
nature, involve risk and reward. Give creative individuals the space to try and to fail and
to try and to fail as needed.
If your professor has assigned this, go to the Assignments section of
mymanagementlab.com to complete these discussion questions.
Teaching Tips:
What benefits do you see with such mandated experiment time for (a)
organizations? (b) individuals?
What obstacles do these initiatives face and how can managers overcome those
obstacles?