3-19 Are the critics overreacting to the situation? Do you think Keurig Green Mountain’s
managers are handling this situation in the best way, ethically and responsibly? What
else could they do to be more ethical and responsible?
3-20 Are Keurig’s proposed actions best described as social obligation, social responsiveness,
or social responsibility? Explain.
3-21 What do you think the statement “environmental awareness is never a bad thing” means?
3-22 What lesson(s) about sustainability and business did you learn from this case
Case Application 3: From Top to Bottom
3-23 How might population trends affect a professional services organization like PwC? What might
it have to do to adapt to these trends?
Mainly, population trends will affect the type of diverse talent PwC can attract and
3-24 What challenges might PwC face in adapting to a more diverse applicant pool of college
Students will come from different backgrounds and have a wide array of experiences. The
3-25 Businesses often face the dilemma of retaining diverse employees once they’re trained. What
can PwC do to retain its diverse employees?