6-5. There are a number of ways Ecuadoran growers might increase demand for their cut roses.
Among these are (a) to try to get more consumers to move up-market by buying premium
roses, (b) to promote more rose demand for a different special day (e.g., roses account for a
small percentage of U.S. flower sales for Christmas/Hanukkah, Thanksgiving, and
Easter/Passover), and (c) to promote sales in relatively untapped markets, such as the Middle
East. Compare these and any other alternatives you can think of.
6.6. Some counties have found success by promoting the nationality of their products, such as
the Juan Valdez campaign for Colombian coffee. Discuss the viability of a national campaign to
promote Ecuadorian roses abroad.
ADDITIONAL EXERCISES: International Trade and Factor Mobility
Exercise 6.1. The theories of absolute and comparative advantage and the product life
cycle all contribute to the explanation of the international trade process. Select two to three
different types of products and ask students to discuss the likelihood that (a) an innovating
country, (b) a rapidly developing country, and (c) an emerging country would enjoy an
absolute advantage, a comparative advantage, or no particular advantage as each of the
products moves through the four stages of the product life cycle. Be sure they cite
examples and explain their reasoning. (LO: 1, Learning Outcome: To understand theories of
international trade, AACSB: Dynamics of the Global Economy.)
Exercise 6.2. The factor-proportions theory and the country-similarity theory both address
patterns of trade, i.e., partner nations. Ask students to compare and contrast the two
theories. In what ways are they complementary and in what ways do they differ? Then
select two to five home countries of students in your class and ask the class to identify the
natural and acquired advantages of those countries and to compare their various economic,
cultural, and political similarities. (LO: 1, Learning Outcome: To understand theories of
international trade, AACSB: Analytical Skills.)