Chapter 2 Securities Markets and Transactions 17
3. Next comes the discussion of various types of stock valuation models. First presented is the
dividend valuation model as a theoretically sound approach to apply to common stocks. The model
requires an estimate of the next dividend, the growth rate, and the required rate of return, which is a
function of risk and alternative returns. In this regard, the CAPM is reintroduced at this point to show
how CAPM can be used to establish the required rate of return. Three types of dividend valuation
models are introduced: zero growth, constant growth, and variable growth models.
4. The free cash flow to equity approach and the P/E approach are then shown as alternatives to the
dividend valuation approach. The free-cash-flow-to-equity model is based on the present value of the
stock’s future free cash flows going to equity.; it corrects some of the practical shortcomings of the
dividend valuation model. The instructor should work out several valuation examples, including the
dividend valuation approach, HPR, the present value of a stock, and yield.
5. In addition, the investment decision process is thoroughly discussed. A stock should be considered
a viable investment candidate when intrinsic value results in a rate of return that meets or exceeds the
investor’s (risk-adjusted) desired rate of return.
Answers to Concepts in Review
8.1 The purpose of stock valuation is to obtain a standard of performance that can be used to judge the
8.2 Expected earnings are indeed important in determining a stock’s investment suitability. In making an
investment decision, the investor must decide if a stock is undervalued or overvalued by comparing
8.3 Both the growth prospects of a company and the amount of debt it uses can affect the P/E ratio. As
the growth rate increases, a higher P/E ratio can be expected. Likewise, as the debt level decreases,
8.4 The market multiple is the average P/E ratio of stocks in the marketplace. It provides insight into the
general state of the market, and it gives the investor information on how aggressively the market is
pricing stocks. Over the past 20 years, average market P/E ratios have ranged from 12.2 in 1988, to
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